Ad industry short changes itself as local RM50 million box-office hit blazes past
BY THE HAMMER On its first day of release, Polis Evo 3 earned about RM3.4 million at the box office, this number is double what Hollywood movie Fast X earned that day. Polis Evo 3 raked in RM16million in 4 days at the box office, beating the 2022 record set by Mat Kilau. It earned […]
Avanade Launches New Generative AI Services to Help Leaders Embrace an AI-First Mindset
Avanade, one of the world’s leading Microsoft solutions providers, today unveiled new services to help clients address the pressing challenge to ready their people, processes, and technologies for artificial intelligence (AI). Avanade’s new services will enable leaders to assess and monitor multiple business and IT domains to prioritise actions, so they can responsibly harness the […]
MARKETING Weekender – Issue 378
Read issue 378 now! WEB: http://hams.top/378 PDF: http://hams.top/378w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
TIME wins Malaysia’s only D&AD Pencil in 2023
The elusive D&AD Awards exists to stimulate, enable and award creative excellence in design and advertising. Considered by many the world’s most prestigious benchmark for commercial creativity, the D&AD Pencil stands for rigour and integrity, everything that it takes to make the best creative work. Malaysian internet provider TIME dotCOM has picked up up the […]
Riding the Martech Wave: A Recap of the Martech Global Summit 2023 in Phu Quoc
The Martech Global Summit 2023 in Phu Quoc, Vietnam, brought together over 50 esteemed delegates from powerhouse brands across Southeast Asia. With Netcore Cloud at the forefront, the three-day event aimed to chart the course for success in our interconnected, digital world. The focus was on profitability and winning customers for life through masterful conversations. […]
Catcha Digital Berhad launches GovTech unit to accelerate The Malaysia Digital Economy Blueprint
Catcha Digital Berhad today announced the formation of a new business unit called “i-Gov”, specifically focused on working to develop technology solutions and software for the Malaysian government and the public sector. On 15 May 2023, Prime Minister Datuk Seri Anwar Ibrahim announced the establishment of the Centre for the Fourth Industrial Revolution Malaysia (Malaysia […]
The APPIES 2023 Asia Pacific Schedule
APPIES ASIA PACIFIC 2023 SCHEDULE DAY ONE (14 JULY 2023) CATEGORY TIME CAMPAIGN HALL ADVERTISER BRAND AGENCY PRESENTERS Consumer & Business Services 9.00am – 12.30pm Watsons K-Beauty Campaign 1 Watsons Personal Care Sdn Bhd Watsons Malaysia Accenture Song Abby Kee Nikko Tan Digital & Social A Million Fit 2 Vinda Drypers Ampersand Advisory Customer Experience […]
Astro and Amagi launch Free Ad-Supported Streaming TV service on sooka
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV announced its partnership with Malaysia’s leading media and entertainment company – Astro – to support the launch of Free Ad-supported Streaming TV (FAST) services on sooka, Astro’s standalone streaming service for millennials. The service will host local content, live sports and a […]
If Ham can do it, anyone can hammer away
By Frankie D’Cruz Harmandar Singh, or Ham, was a junior copywriter-cum-errand boy when he hammered a headline in just over 20 seconds during an interview in a bar. The boss of a top advertising agency, Stephen Bong, wanted a one-word headline for the best cigarette lighter, and in a flick, Ham said, “matchless”. Maybe it […]
THE NORTH FACE and FRED & FARID Shanghai use AI’s Potential to turn 100 reasons into 10 000 ones to go back to trail
Following a challenging period, Shanghai sought to reclaim its vitality after lingering trauma confined millions to their homes, isolating them from nature’s beauty. In response, The North Face and FRED & FARID Shanghai launched “TNF10000 Reasons to Get Back to Trail,” a campaign aimed at reigniting the spirit of outdoor exploration. Leveraging ChatGPT and Midjourney, […]
