The APPIES Malaysia + APAC 2023 Winners Announced!
After 4 days of intense physical and virtual judging, MARKETING Magazine is proud to announce the winners of The APPIES Malaysia & Asia Pacific 2023! Here are the winning agencies and brands/advertisers (sorted in alphabetical order). AGENCIES Accenture Song Ampersand Advisory FCB SHOUT Fishermen Integrated Leo Burnett McCann Worldgroup China Media Prima Audio Media Prima […]
OGILVY MALAYSIA ANNOUNCES THE PROMOTION OF JAZ LEE TO EXECUTIVE CREATIVE DIRECTOR
Ogilvy Malaysia, is pleased to announce the promotion of Jaz Lee to the position of Executive Creative Director. In his new role, Jaz will be working closely with Adrian Miller, Chief Creative Officer, to build a strong and cohesive creative department that will elevate the standard of creativity for all our clients across the agency. […]
MEDIABRANDS RANKS NUMBER ONE AMONGST MALAYSIAN NETWORKS IN RECMA’S LATEST OVERALL ACTIVITY REPORT FOR 2022
Mediabrands Malaysia as a network have attained the top spot on RECMA’s latest Overall Activity Volume 2022 report, with a 30.2% industry share. The network leads ahead of other networks, with overall activity of USD 613 million, and a year-on-year growth rate of +21% for 2022. Universal McCann (UM) and Initiative including BPN ranked first […]
The Merchist by Nuffnang exclusively launches official Polis Evo 3 merchandise with Astro Shaw
The merchandising marketplace, The Merchist by Nuffnang, recently expanded its collections in collaboration with Astro Shaw to house the official merchandise for famous local movie, Polis Evo 3. The exclusive merchandise line, along with the gigantic mural on Jalan Kamunting, Dang Wangi in Kuala Lumpur launched and immortalised Polis Evo 3 as one of the […]
Visual Retale grows team
Visual Retale is delighted to announce 2 new hires to the team. Introducing Sylvia, a seasoned professional in Sales and Marketing, whose remarkable journey spans over two decades. With a wealth of experience, she has navigated diverse sectors, leaving an indelible mark in traditional Media powerhouses like Astro Chinese Channel and Media Prima Radio Station […]
Confessions of an ‘advertisingh’
Harmandar Singh, better known as Ham, was a weekly columnist in this paper writing under the moniker Sledgehammer. He always seems to be in a rush. It was like watching an F1 driver from the stands and wondering whether he waved at you as he blazed past. Ham is no F1 racer, but he did […]
The Rise of Smart Machines
by Indhran Indhraseghar The world of AI has changed entirely since I was CMO at a Houston based AI solutions provider – half a decade before ChatGPT exploded on the scene. Back in those days, Fortune 1000 corporations were the only ones who could afford` us. Today the potential of AI is available to every […]
Product Placement is brand recognition in best possible light.
By Sydney-based Mike Da Silva – CEO of MDSA Marketing Communications and Executive Producer on a number of Film projects…. For over a century, moviegoers have enjoyed associations with movies and movie stars. They’ve wanted to drive an Aston Martin like James Bond, have a job like Anne Hathaway in ‘Devil wears Prada’, execute death […]
Scarecrow M&C Saatchi adds wings to its strategic planning by onboarding Samera Khan as Chief Transformation Officer
Since inception, when the world zigged, Scarecrow has been known to zag. In a time when everyone is looking to consolidate, we continue to expand our horizons with new talents, and local and global clients with unconventional needs. What started as a traditional creative agency over the last 13 years has continued to transform, keeping […]
THE POWER OF DISRUPTIVE NARRATIVES IN UNCERTAIN TIMES
By The Malketeer The upcoming Malaysian state elections in six states will be an extremely interesting study and litmus test in the power of disruptive narratives. A disruptive narrative refers to a storytelling approach that challenges the status quo, breaks away from traditional messaging, and creates a new and compelling narrative around a brand, product, […]
