Catcha Digital Berhad Raises RM29.7 million for Growth and Expansion
Catcha Digital Berhad announced today that it has successfully raised RM29.7 million from the Rights Issue exercise for growth and expansion of its business. This capital raising is also the final step in the Company’s regularisation plan and its GN2 status is now expected to be lifted. “We are extremely appreciative of our shareholders’ steadfast […]
APPIES 2023 hits record number of entries across Malaysia and Asia-Pacific
The APPIES Marketing Awards received 110 submissions from Asia-Pacific and 130 from Malaysia featuring work across 10 categories making this year’s field very robust. The Asia-Pacific pool of campaigns saw entries from India, China, Japan, Thailand and Taiwan. 18 judges from Malaysia and 9 judges from across the AsiaPac were involved in the 4-day Festival […]
Reimagining Marketing with AI
Gartner says 75% of CMOs are facing pressure to get more results with fewer resources in order to deliver profitable growth in 2023. Of this group, a whopping 86% say they need to make “significant changes to how the marketing function works” to do that. The job description of any marketer today can be summed […]
MARKETING Weekender – Issue 379
Read issue 379 now! WEB: http://hams.top/379 PDF: http://hams.top/379w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Atome partners TikTok Shop to drive e-commerce growth in Malaysia
Atome, the region’s leading digital consumer financing platform, has joined forces with TikTok Shop to revolutionize the e-commerce landscape in Malaysia. This strategic partnership enables businesses of all sizes, but particularly young entrepreneurs and small and medium enterprises (SMEs), to harness the potential of online shopping and foster economic growth in the country. Malaysia’s e-commerce […]
How RCS is Revolutionizing Conversational Marketing for Brands
By Triton Dsouza, Senior Vice President, Netcore Cloud The inception of the first SMS in the winter of 1992, a cheerful “Merry Christmas” to Richard Jarvis of Vodafone, marked a historic milestone in the evolution of communication. SMS has come a long way since then, having emerged as a crucial tool for brands to interact […]
The Marketing Academy unveils the CMOs selected to join their exclusive 2023 APAC Fellowship Program
The Marketing Academy, the highly respected non-profit organization has revealed the CMOs and growth leaders selected for their inaugural APAC Fellowship Program. This board level, executive development program, designed exclusively for CMOs, develops the skills to help make the transition to a CEO or broader C- Suite roles. The APAC Fellowship is sponsored by Salesforce […]
Humanising Connections with Consumers: Influencers as Brand Storytellers in the Digital Age
By Gurmeet Gill – Brand Solutions Director at Audience2Media You’ve seen and heard it all before with your social feeds inundated with content and if you get bored, you simply refresh the page. INFLUENCERS are here, there, and everywhere like they’re part of one of Oprah Winfrey’s famous Giveaways! Let’s embrace them, but with caution. […]
GrowthOps Asia Appoints Award-Winning Arshad Ahamed as Regional Director of Media and Brand Strategy
GrowthOps Asia, a leading marketing transformation agency, has announced the appointment of Arshad Ahamed as their new Regional Director of Media and Brand Strategy. With a track record of excellence and industry recognition, Arshad brings his creative prowess and strategic expertise to spearhead the agency’s portfolio of clients. Based in Kuala Lumpur, Arshad will report […]
MBCS AND AIA MALAYSIA LEAD THE WAY TO SIMPLIFYING INSURANCE FOR THE DIGITAL AGE
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, was engaged by leading insurer AIA Malaysia to release a brand film and campaign, calling for Malaysians from all walks of life to ‘Subscribe to a Better Life with AIA’. The campaign is the latest expression of AIA’s ‘Live with Vitality’ movement and aims […]
