GO CHARGES TESLA’S ELECTRIFYING MALAYSIAN DEBUT
GO Communications, Malaysia’s leading storytelling agency, was handpicked by Tesla to mark its foray into the Malaysian market, with the highly anticipated and talked-about launch of the Tesla Model Y last week. This landmark collaboration marked not only a significant milestone for the renowned electric vehicle (EV) brand, but also a momentous achievement for GO […]
Leveraging AI and ChatGPT prompt strategies for Communications content curation
By Syed Mohammad Idid General Manager Strategic Communications & Stakeholder Engagement West Coast Expressway PR and Communications practitioners can leverage AI, particularly ChatGPT, to enhance their social media content and press articles. Here’s how they can embrace AI and master ChatGPT prompts to produce better content: Understand the Model’s Capabilities: Before using ChatGPT, it’s essential […]
Astro undertakes VSS to improve finances, cut expenses
Astro Malaysia Holdings Bhd will be undertaking a voluntary separation scheme (VSS) to allow the company to focus on core business activities and improve financial performance by simplifying the organisation, streamlining operations and reducing operating expenses. In a filing with Bursa Malaysia today, the integrated consumer media entertainment company said the VSS aimed to support […]
ANNOUNCING THE 2023 LIA CHINESE CREATIVITY SHOW JUDGES
LIA Chinese Creativity Show announces this year’s distinguished panel of Chinese language judges. Judging will be held from 13 – 15 October 2023 in Chiangmai Thailand. There will be a total of 45 judges covering 15 categories. LIA Chinese Creativity Show is the only global creative award that recognises work conceived and produced in Chinese […]
Cadbury Celebrations’ new campaign makes birthday celebrations a little more special, a little more personal!
Cadbury Celebrations, India’s most loved chocolate gifting brand, is making birthdays even more special with its latest campaign. Over the years the brand became integral to the way India celebrated festivities, and as the next step towards growth Cadbury Celebrations is redefining one of the most celebrated day across the world – Birthdays- by targeting […]
Google testing journalism AI
Google is testing an AI-powered journalism product and pitching it to major news organizations, the New York Times reported on Thursday, citing three sources close to the matter. The Times was allegedly one of the outlets approached by Google. Known internally as Genesis, the tool is capable of generating news stories based on user inputs […]
RHB TURNS MALAYSIAN ACTRESS SAZZY FALAK INTO A HYPER-LOCALISED SPOKESPERSON FOR MALAYSIAN SMES
Created by RHB as an initiative to help keep the doors of Malaysian businesses open during and after the pandemic, #JomSapot BeliLokal is a platform for SMEs to crowdsource support from RHB debit and credit cardholders. To date, the campaign has supported over 10,000 merchants around the nation and the numbers are still growing by […]
UNLOCKING HEARTS AND BALLOT BOXES: WILL EMOTIONAL BRANDING SHAPE THE OUTCOME OF MALAYSIA’S STATE ELECTIONS?
By The Malketeer Recently, a friend of mine asked me if my brand affinity to the chilled can of beer in my hand was determined by an acquired taste or simply some deep-rooted tweak of emotional branding? It caught me off guard. I tried my best to come up with a sensible answer. Somehow, my […]
Twitter has now rebranded as ‘X’
As recently teased by CEO Elon Musk, Twitter is now called “X” as the rebranding goes live. Launched on March 21, 2006, the revolutionary social media platform was called “Twitter” for 17 years, 4 months, and 3 days, but now it is “X.” Following the announcement that it was coming soon, the company completed the rebrand […]
Marketing in the Age of AI: An Overview of Generative AI and ChatGPT
By Kalpit Jain, Group CEO, Netcore Cloud The advent of Generative AI has sparked ongoing debates about its impact on the job market and the future of work. While some worry about the extinction of certain skills, for marketers, AI represents a powerful tool that can help them work more efficiently and effectively. In the […]
