LALIGA launches a new era, presenting a new strategic positioning and international branding
LALIGA has today unveiled its all-new brand and strategic positioning under the slogan “The Power of our Fútbol.” The launch reaffirms the competition’s commitment to inspire and make a positive impact on society. This change reflects the evolution that LALIGA has undergone over the last decade, in terms of both size and global recognition. The […]
Moving Walls and Adsmovil Partner to Launch Automated OOH Advertising across Latin America
Moving Walls, a global outdoor advertising enterprise software provider, has entered into a groundbreaking partnership with Adsmovil, a Media Tech company that offers advertisers an audience-first platform for programmatic buying for the Hispanic market in the United States, Latin America, Spain, Portugal, France and Turkey. Through this partnership, Adsmovil OOH, a specialized entity, has launched […]
MARKETING Weekender – Issue 375
Read issue 375 now! WEB: http://hams.top/375 PDF: http://hams.top/375w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
Finas CEO terminated, to hold press conference on removal
he National Film Development Corporation Malaysia (Finas) has terminated its chief executive officer (CEO) effective May 31. According to The Vibes, Finas’s move was due to its intention to restructure and recalibrate its policies, which included the termination of Mohd Nasir Ibrahim as its CEO. Finas deputy director-general (management) Rozita Waty Ridzuan will temporarily fill […]
Open-Source OOH Audience Measurement Framework Unveiled by Regional Advertising Leaders, AAMS, and Moving Walls Group
The Outernet Marketing Innovation Group (OMIG), a regional industry initiative spearheaded by global ad-tech company Moving Walls and The Association of Advertising and Marketing Singapore (AAMS), proudly announces the release of an open-source document which encapsulates OOH audience measurement with a particular focus on the concept of the impression multiplier. This builds on the success […]
CelcomDigi and Naga DDB Tribal give East Malaysians their own voice to celebrate Harvest Festival.
In celebration of Pesta Kaamatan and Hari Gawai, annual celebrations where Sabahans and Sarawakians give thanks for a bountiful harvest, CelcomDigi and Naga DDB Tribal collaborated with East Malaysian filmmakers to create an authentic portrayal of Sabah and Sarawak stories. “Dua Hati, Satu Jiwa” is a docufilm that captures the journey of East Malaysian filmmakers […]
Catcha Digital Berhad Appoints Shireen Chia Yin Ting as Independent Non-Executive Director
Catcha Digital Berhad announced today that it has appointed Shireen Chia Yin Ting as its new Independent Non-Executive Director (INED), effective from 31 May 2023. Shireen is currently the Chief Financial Officer of MYAirline Sdn. Bhd., a new startup airline in Malaysia. Shireen is also currently an INED of Securemetric Berhad. Prior to MYAirline, Shireen […]
HOW AD AGENCIES IN MALAYSIA ARE HARNESSING THE MAGIC OF DATA SCIENCE
By The Malketeer Both advertising agencies and clients are acknowledging the exponential potential that lies in harnessing the magic of data science to create more targeted, efficient, and effective marketing campaigns in Malaysia. One of the primary ways in which advertising agencies in Malaysia are benefiting from data science is through improved audience targeting. By […]
