DATO’ MAH WENG KWAI IS THE NEW CHAIRMAN OF ASA
The Advertising Standards Malaysia (more widely known as ASA) is happy to announce the appointment of Dato’ Mah Weng Kwai as its new Chairman. He succeeds En. Azizul Kallahan who served ASA for 3 years. With his illustrious career as a practicing lawyer to being an esteemed member of the judiciary as a judge at […]
MBCS AND BARBIE PAY TRIBUTE TO ALL FATHERS WHO GO THE EXTRA MILE TO BRING ON A SMILE
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a short film with Mattel’s Barbie in celebration of this year’s Father’s Day. Capturing a message to say that ‘not all heroes wear capes’, the film celebrates fathers who would do anything to make their little girls dreams come true. Mandar Wairkar, […]
From Start-up to Scale-Move With Martech MasterClass in Malaysia: Personalisation & Data Security for BFSI Growth up
Netcore Cloud, a leading cloud-based communication and digital marketing solutions provider held a BFSI Masterclass where participants were provided with a unique opportunity to gain a deeper understanding of effective customer engagement, marketing campaign optimization, enhanced customer retention, and driving business growth in the BFSI industry. With a tailored program, attendees could access insights, best […]
WONDA COFFEE AND FOOTBALL ASSOCIATION OF MALAYSIA (FAM) JOIN FORCES TO IGNITE UNITY AND PROPEL HARIMAU MALAYA TO NEW HEIGHTS
Wonda Coffee Malaysia, one of Malaysia’s leading ready-to-drink (RTD) coffee brands that offer the smooth taste of freshly brewed coffee in a can have announced an exciting partnership with Football Association Malaysia (FAM), in showcasing the brand’s dedication to the sport and aspirations of supporting Malaysia’s national football squad, Harimau Malaya to achieve yet another […]
Boustead Holdings weighs RM2bil BHPetrol gas station sale, sources say
BOUSTEAD Holdings Bhd is considering divesting its gas stations in Malaysia and is seeking as much as 2 billion ringgit (US$432 million), according to people with knowledge of the matter. The Kuala Lumpur-based conglomerate is working with an adviser to sell Boustead Petroleum Marketing Sdn Bhd, also known as BHPetrol, the people said. Oil and […]
MBCS BRINGS VIRAL SENSATIONS TO THE ALL NEW MAGGI PEDAS GILER CHEEZY BERAPI
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released its latest campaign for the launch of Nestlé’s MAGGI Pedas Giler Cheezy Berapi instant noodles. The “Rasa Memang Viral” (taste that is viral) campaign seeks to drive excitement with Malaysian youth, who are known to favour viral food trends, with this newly […]
VMLY&R partners with The Nature Conservancy to fight climate change through seamless user experience
Global brand and customer experience agency, VMLY&R is partnering with global environmental organisation The Nature Conservancy (TNC) to enhance the organisation’s social and digital presence to increase awareness, funding and action for its climate-fighting projects across the Asia-Pacific region. Won by competitive tender in April, VMLY&R Singapore is responsible for developing TNC’s new digital platform, […]
FCB SHOUT’S CAMPAIGN FOR PEPSICO MALAYSIA TURNS OFFLINE HOURS INTO MEALS FOR THE LESS FORTUNATE
Pepsi had set a groundbreaking record for The Most Accumulated Mobile Phone Offline Hours In A Month in The Malaysia Book of Records, achieving an accumulated total of 93,732 offline hours between 7 April and 7 May 2023 through the ‘Build Real Connections’ campaign created by FCB SHOUT. The certificate of recognition was presented by […]
Isentia Appoints Martech Expert Raushida Vasaiwala as Sales VP, APAC, Driving Innovation to Become the Leading Audience Intelligence Platform
Isentia, a leading provider of media intelligence and insights, announces the appointment of Raushida Vasaiwala as Sales Vice President for the APAC region. Leveraging her exceptional expertise in martech and background in media and business management, Raushida brings a unique blend of strategic sales acumen and creative prowess to the role. Her appointment strengthens the […]
South East Asia is a vibrant, fast-growing market that presents a wealth of opportunities
Exclusive Interview with Pratik Desai of Netcore Cloud Unpacking the recent partnership with Google Cloud, Desai elucidates the dynamics of partnerships and Netcore Cloud‘s focus on South East Asia. Navigating the complex landscape of the digital world can be daunting, especially when it comes to ensuring the smooth and secure delivery of communication services. That’s […]
