ARCHIVE

ARCHIVE

Meet our latest APPIES judges

Gunjan is a new APPIES judge, and is  man behind the Cannes Lions fame for a series of HappyDent TV commercials. Leading one of the fastest growing businesses within Perfetti Van Melle India and has an expanding global presence. A digitally savvy outperforming business leader with 17+ years of strategy, marketing and commercial experience in building sustainable, profitable businesses. Advisor and […]

MARKETING Weekender – Issue 376

Read issue 376 now! WEB: http://hams.top/376 PDF: http://hams.top/376w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues

TENA CHAMPIONS ACTIVE AGEING WITH THE LAUNCH OF THE LATEST MALAYSIA AGEING REPORT 2023

In their efforts to champion active ageing in Malaysia, TENA, worldwide leader in incontinence care, today launched the Malaysia Ageing Report supported by the Department of Social Welfare Malaysia under the purview of the Ministry of Women, Family and Community Development of Malaysia, a report on geriatric health & well-being with the purpose of creating […]

In the vibrant world of influencer marketing, authenticity reigns supreme

BY THE HAMMER I watched the opening episode of Black Mirror’s latest Season (6) in horror as I was about to embark on writing this piece. It was all about AI gone rogue. So my first question to Mel, VP Asia for Audience2Media, was painfully obvious…. Ogilvy is leading a crackdown on AI-generated influencer ads […]

Senior Management Changes at Media Prima Television Networks and Primeworks Studios

Media Prima Berhad, is pleased to announce the appointment of Nini Yusof as the new Chief Executive Officer of Media Prima Television Networks and Primeworks Studios effective 1 August 2023. Nini will be succeeding Dato’ Khairul Anwar Salleh who has decided to step down to pursue his keen interests in thefield of arts and creative […]

THE EPICA AWARDS WELCOMES ITS FIRST AI JUROR

The Epica Awards has announced an industry first: an AI awards juror. It’s the first time in over 35 years that a non-journalist has been invited to vote on Epica Awards entries, which are normally judged exclusively by the press. The AIJE – or AI Jury Experiment – will take place on the margins of […]

Tech giants could be fined billions in fake news crackdown

The media regulator may soon be able to hit companies like Facebook, Google and Twitter with massive fines if they are caught disseminating fake news and misinformation. Communications Minister Michelle Rowland laid out the new plan today as the Albanese government rolls up its sleeves in preparation for a showdown with Silicon Valley’s most powerful tech giants. […]

First AI Radio DJ Introduced In Malaysia & Her Name Is Aina Sabrina

She sounds like a real person and even has her own likes and dislikes. Meet Aina Sabrina, Malaysia’s first AI radio DJ. Aina, who is touted as a pioneering AI personality and represents a significant leap in innovation within the Malaysian radio industry, was developed by Fly FM’s in-house team of production engineers. The team […]

Nuffnang’s data-driven approach continues to revolutionise influencer marketing

In the realm of influencer marketing, data is often hailed as the secret sauce that leads to triumphant campaigns. Yet for the everyday individual, grappling with numbers and analytics can prove to be a formidable challenge. If data be the Lego blocks of influencer marketing (as coined by Mónica Rosales Ascencio on LinkedIn), then Nuffnang […]