MARKETING Weekender – Issue 377
Read issue 377 now! WEB: http://hams.top/377 PDF: http://hams.top/377w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
The street will lighted with Rodeo GLOWBOX
Rodeo, a renowned pioneer in Transit Advertising since 2017, is proud to announce the official launch of GLOWBOX, The World’s First Collapsible Rider Delivery Box. The launch took place on June 26, 2023, in conjunction with ‘National Entrepreneurs Day’ or ‘Hari Keusahawanan Malaysia’, with the inaugural support by Dewan Perniagaan Usahawan Kecil Malaysia (DPUKM) for […]
LISTENING TO THE FUTURE IS NO LONGER A LUXURY FOR MARKETEERS
By The Malketeer In today’s mercurial world of marketing, success often hinges on staying ahead of the curve and intimately engaging with your customers. Listening and tracking their conversations. Keeping up with trending topics. Optimising internal and external processes to execute an idea as quickly as possible. With the mega accelerated evolution of technology, marketeers […]
HIS WORLD SOCIAL MEDIA DAY, BROOKE BOND RED LABEL & OGILVY PAY HOMAGE TO INDIA’S FAVOURITE ‘SOCIAL NETWORK.’
On the occasion of World Social Media Day, India’s most popular tea brand- Brooke Bond Red Label, along with their creative agency- Ogilvy, have launched a beautiful film called Red Label- India’s favourite Social Network. The film draws a parallel between social media lingo such as likes, shares, friend requests, reposts & trends with everyday […]
Air India mandate assigned to McCann Worldgroup
McCann Worldgroup India has won the coveted advertising and marketing communications mandate for Air India, the Tata group promoted global airline, following an extensive multi-agency pitch. Air India’s transformation journey, following its widely celebrated return to the Tata group, its original founder, after 69 years, is being eagerly looked forward to by business and leisure […]
National Geographic lays off its last remaining staff writers
Like one of the endangered species whose impending extinction it has chronicled, National Geographic magazine has been on a relentlessly downward path, struggling for vibrancy in an increasingly unforgiving ecosystem. On Wednesday, the Washington-based magazine that has surveyed science and the natural world for 135 years reached another difficult passage when it laid off all […]
Google to scrap local news links in Canada over Online News Act
Google says it will block Canadian news in the country in response to a new law that aims to make tech giants pay Canadian media for news. Canada’s parliament passed the Online News Act last week, requiring platforms like Google and Meta’s Facebook to negotiate deals with news providers. Google’s move comes after Meta announced […]
REV Media Group Shines in New Categories, Reinforcing Digital Tech and Marketing Innovations Dominance
REV Media Group, a leading digital media company, has emerged victorious in multiple new categories, highlighting its strength in digital tech and marketing innovations at MDA d Awards 2023 last Friday. These wins solidify REV’s position as a trailblazer in the industry, showcasing their commitment to pushing boundaries and exploring new frontiers. One notable achievement […]
Catcha Digital Berhad Announces High Growth, Record Profits in iMedia and Launches Rights Issue To Raise Up To RM41.04 million
Catcha Digital Berhad announced that its wholly-owned subsidiary, iMedia Asia Sdn Bhd and its subsidiaries, recorded record profit and excellent growth in 2022. Further, as a final step in its Regularisation Plan, Catcha Digital has launched an abridged prospectus in relation to a renounceable rights issue involving the issuance of up to 174,640,020 new ordinary […]
MALAYSIA DIGITAL ADVERTISING SPENDING GROWING BY +13% TO REACH 72% OF TOTAL BUDGETS – LED BY MOBILE INCREASING BY +16%
Media owners advertising revenues in Malaysia are increasing by +9% to reach MYR 8.3 billion ($1.9 billion). In 2024, total advertising revenues will reach MYR 8.8 billion ($2.0 billion), a +6% growth. The economy is further increasing this year by +4.5% on a real GDP basis. Economic inflation in Malaysia is increasing by +2.9% with […]
