Valerie Madon appointed Chief Creative Officer for McCann Worldgroup SEA
McCann Worldgroup has appointed Valerie Madon to the newly-created role of Chief Creative Officer, Southeast Asia. She joins in mid-May and will be based in the network’s regional headquarters in Singapore, reporting to Nick Handel, President, McCann Worldgroup Southeast Asia. Previously the Director of Creative Shop, SEA & Emerging Markets at Meta, Madon is tasked […]
Top Twitter influencers flee to Bluesky amid Musk’s continued debasing
Recently, Twitter rival Bluesky experienced its biggest spike in users yet. Between Wednesday and Thursday, Bluesky doubled its user base, Bloomberg reported. The surge in Bluesky’s popularity came as some of Twitter’s most influential users began joining Bluesky, including writer-comedian Dril, United States Representative Alexandria Ocasio-Cortez, and filmmaker James Gunn. Some of these influencers may […]
Dove’s “Reverse Selfie” by Ogilvy UK tops The Good Report from ACT Responsible and WARC
By Mark Tungate Ogilvy and Dove emerged triumphant from this year’s edition of The Good Report, a ranking of last year’s best social and environmental campaigns. The report is produced by ACT Responsible and WARC Rankings. Here are the top five leading cause-related campaigns from 2022 according to the report: 1 “Reverse Selfie” by Ogilvy UK, for […]
Big Tree Introduces 3D-Audio OOH Advertising With the Premium Audio Timebelt @ KLCC Junction
Big Tree, Malaysia’s leading out-of-home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad, unveils its new crowd-pulling feature of extended duration of visual display augmented by powerful audio and stunning anamorphic capabilities for a greater brand experience on the CuBig @ KLCC Junction at the peak hour of 7 p.m. This immersive […]
