Historial de la Grande Guerre and Fred & Farid Paris Ignite Gen Z’s Interest in WWI
As global tensions rise, echoing the onset of the Great War, the Historial de la Grande Guerre in Péronne (France) has teamed up with creative agency FRED & FARID Paris to launch a poster campaign aimed at engaging Gen Z. This effort showcases the Historial’s student-focused offerings, tapping into the visual and linguistic styles that resonate with today’s […]
F&N launches “Biar Ori, Baru Sempoi” campaign to offer Malaysians their favourite Teh Tarik On-The-Go
Teh Tarik, the unofficial national frothy tea drink has been a favourite amongst locals for generations. But due to an increasingly hectic and active lifestyle, Malaysians has less time to sit and sip their teh tarik. With this in mind, F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors launched F&N […]
Ariel’s #ShareTheLoad Campaign Goes Beyond Marketing to Drive Social Change in India
Since 2015, India’s leading detergent brand Ariel has been sparking meaningful conversations to drive equality in the division of household chores and urging more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel recently launched its latest edition of the #ShareTheLoad movement with the […]
I am here to de-influence you
By The Malketeer Have you heard about the latest trend on TikTok and Instagram? It’s called deinfluencing, and it’s simply about influencers telling their followers what NOT to buy or support. Deinfluencers are individuals who use social media platforms to vehemently discourage their followers from buying certain products or supporting causes under the noble guise […]
The Industrialisation of Advertising
It’s obvious that the structure of the advertising business has changed in recent years. Not quite so obvious is that the nature of the business has also changed. Advertising has become industrialised. A field of business becomes “industrialised” when it is optimised for efficiency over craftsmanship. If you’re making commodity products — pencils, nail clippers, […]
Netcore Cloud Chooses Google Cloud for its Email and SMS API and is also listed on Google Cloud Marketplace
Netcore Cloud, a leading cloud-based communication and digital marketing solutions provider, has announced a collaboration with Google Cloud to offer seamless integration for its Email API and SMS API products. This collaboration will enable Netcore Cloud to provide its customers with faster, more reliable, and more secure delivery of their email and SMS messages. Furthermore, […]
The birth of M&C Saatchi Malaysia
THE HAMMER This is a story I have never written before, but since this year is when M&C Saatchi turns 20 in Malaysia, the time has come… Lara was already a shining star in the advertising industry about 20 years ago, and after doing senior spells in Bates and Dentsu, Young and Rubicam (DY&R), she […]
The coming of a super brand
Yes, I am talking about CelcomDigi. In 2021, Maxis held the largest share of mobile subscribers in Malaysia with 27.4 percent of the market share. DiGi followed closely behind with 21.6 percent. These two, along with Celcom and U Mobile, are the major mobile telecommunication service providers in Malaysia. If you look at this latest […]
How Bas Korsten & Jasper Korpershoek cooked up a Mammoth meatball
By Mark Tungate Occasionally a campaign transcends advertising to become headline news. That happened on a grand scale with “the mammoth meatball”, from Wunderman Thompson, which generated reams of media coverage when it was unveiled last month. It’s true that the concept was compelling: to demonstrate the possibilities of lab-grown meat, scientists created a hunk […]
“Content creation has been democratized”: Bruno Laporte, Dentsu Creative France
By Mark Tungate What is “the entertainment industry” today? While Hollywood stars still stride up the red carpet (although this year it was champagne-coloured) for the Oscars, cinema’s share of our attention has shrunk. Traditional TV channels are also finding it hard to compete with streaming, social media and gaming. So what does this mean […]
