Hong Kong Tourism Board Names Perceptions Inc. and Ogilvy anew as PR Agency in the Philippines and Malaysia
The Hong Kong Tourism Board (HKTB) Southeast Asia Office announced today the reappointment of Perceptions, Inc. and Ogilvy as its PR agency in the Philippines and Malaysia, respectively, for the next two years. The two agencies have been collaborating with HKTB for several years now, keeping the city as one of the top-of-mind destinations among […]
Trapper relocates to HCK Tower for new HQ
The Trapper Group of Companies (Trapper) will be moving into its spanking new HQ at HCK Tower in Q4 of 2023, allowing room for the media conglomerate to expand accordingly. Trapper co-founders Sivanathan Krishnan and Beverly Koh recently received the keys to the 11,000sq ft-plus office space and were given a tour of the Grade-A […]
What can we learn from Thai Advertising?
Believe it or not, I spent more than two days last week just looking at Thai TVCs on YouTube. You should try it sometime. The TVCs were all funny, memorable, simple, cute and weird. They don’t have any hangups about having fun, being macho or going off tangent. They are also not fixated that the […]
4As releases 2022 Happiness Study to gain insights into current advertising employees
At least seven in every 10 employees are exploring job prospects with other companies regardless of how satisfied they are with their current employers, while six out of 10 see themselves working for another employer in the next two years, according to a study commissioned by the Association of Accredited Advertising Agencies of the Philippines (4As Philippines). […]
New York Times to Get Around $100 Million From Google Over Three Years
By Alexandra Bruell The New York Times is getting around $100 million from Google over three years as part of a broad deal that allows the Alphabet unit to feature Times content on some of its platforms, according to people familiar with the matter. The publisher announced its deal with Google earlier this year, which it described as […]
Meltwater Brings Powerful New Enterprise Suite to APAC
Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients. Meltwater’s powerful enterprise intelligence suite brings to life the company’s vision of harnessing the world’s data in real time to unlock brands’ competitive […]
GrowthOps collaborates with Malaysia Airlines to revamp their website
As travel demand continues to increase in 2023, GrowthOps Asia was selected by Malaysia Airlines to relaunch its website malaysiaairlines.com. Built on the Adobe Experience Cloud, a leading Enterprise Customer Experience platform, GrowthOps also helped reimagine how customers engaged with the website across their travel-related needs. The new website will progressively be rolled out to […]
Future-Proofing Your Advertising Agency Against The Onslaught Of AI
By The Malketeer Millions of jobs will be wiped out within the next 5 years, and the rate of new job creation will be drastically lower than those eliminated. This is the alarming conclusion of the World Economic Forum’s (WEF) The Future of Jobs Report 2023, released on Monday, 1 May, 2023. It is anticipated […]
MGID announces integration with Petal Ads
MGID, the global advertising platform, today announced its integration with Petal Ads, a leading mobile marketing platform tailored for Huawei devices and Android mobile users. The agreement will provide MGID’s advertisers with a possibility to reach 730M highly-engaged and high-value new customers across the Huawei ecosystem. Programmatic display ad units, including native ads, will be […]
Pricing strategy drives content expansion with readers’ trust…
BY THE HAMMER Talking about 1 Ringgit, why is it that the minimum tip you can select for a Grab Food rider is RM2? To be perfectly blunt, a price increase for content is not a seismic event in a world that’s already embracing the subscription model. In fact, news publishers expect bigger growth in […]
