APAC wins 52 Pencils in The One Show 2023, Malaysia nil
Agencies, studios and brands in 11 countries and regions in APAC won 17 Gold Pencils, 17 Silver, 18 Bronze and 116 Merits in The One Show 2023, it was announced at a special 50th anniversary awards ceremony at Hammerstein Ballroom during Creative Week in New York, where Best of Show, Best of Discipline, special awards, […]
Netcore Cloud Middle East gets a new Regional VP, Nisham Chhabra to expand operations and lead business growth
Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, has elevated the role of its Regional Vice President for Africa, Nisham Chhabra, to the Middle Eastern market. In his new role, Nisham will work towards the company’s aspirations to become the most dominating CXP in the Middle Eastern region, […]
McCann Worldgroup Southeast Asia gears up for growth
McCann Worldgroup Southeast Asia today announced several leadership team appointments. The network has recently restructured in Southeast Asia to better service new business wins and support the creation of key client hubs in the region. In addition to the recent announcement of Valerie Madon joining as Southeast Asia’s new Chief Creative Officer, these appointments add […]
TIKTOKISATION: MADANILAND HADILAND
By The Malketeer The influence of TikTok, the social media sensation, is captivating and rapidly transforming industries such as marketing, advertising, and even die-hard politics in Malaysia. HUMOUR IS A WEAPON A significant factor that catapulted TikTok’s meteoric rise is the liberal use of humour. In our highly stressed societies, humour plays a positive role […]
The Pepsi Rebrand and Why Nostalgia Is Important in Marketing
If you’ve been following the design world lately, you would’ve noticed a seemingly growing trend where many companies have been doing a complete overhaul on their brand identity. And it’s not only reserved to small startups or local businesses either; big-name brands and corporations have gone in full gear recently in updating their logos and […]
Wunderman Thompson partners with Level Access to deliver inclusive digital experiences
Wunderman Thompson today announced its strategic partnership with digital accessibility solution provider Level Access. Wunderman Thompson will leverage Level Access’ software and decades of digital accessibility expertise to design and develop inclusive online experiences, such as websites and mobile apps, for its clients. More than one billion people worldwide have a disability, making the disability […]
Raya celebrations continue with Tune Protect
The festival of Hari Raya is celebrated among family and friends, it is also a time when Malaysia experiences an increase in the number of vehicles on the road as families travel to be together. With numbers expected to reach over two million a day according to the Malaysia Highway Authority, Tune Protect launched a […]
Ads Never Seen (not even by Michelle Yeoh)
I asked a few creative agencies if they could rummage through their archives for an ad or a campaign that never ran. The objective was to show that creativity is alive and well in Malaysia and award-worthy on any stage: local, regional or global. Because it may just be us who are so imbued in […]
How To Grow (#12): Maximise Your Price Elasticity.
By Chris Jaques CEO at Transformation: The Growth Business The news didn’t grab many headlines. But it was important. By the end of April, the world’s major FMCG companies had all reported excellent financial results – in spite of the global slowdown and a cost-of-living crisis. And – amazingly – they delivered strong profits despite […]
First Asian and Malaysian elected as president of PR Global Network
The Public Relations Global Network (PRGN), one of the world’s largest networks of independent public relations (PR) and communications agencies, recently elected Andy See Teong Leng, Principal Partner and Managing Director of Perspective Strategies as its President. This is the first time that an Asian and Malaysian has been elected as the President of the […]
