ARCHIVE

ARCHIVE

Pepsi unites with East Malaysians to celebrate the abundant Harvest Festival

Pepsi, one of the world’s leading beverages, is proud to join in the celebration of Pesta Kaamatan and Gawai, the two largest festivals celebrated by various ethnic groups in East Malaysia. As part of its commitment to supporting and uplifting local talents, Pepsi is collaborating with two East Malaysian artists, Artsy Daphy and Charles Mawan, […]

Campaign Global Agency of the Year Awards 2022: winners revealed

UK shops and individuals emerged victorious in several categories at the Campaign Global Agency of the Year Awards 2022, announced today (17 May). New Zealand’s Special scooped the headline Creative Agency of the Year prize, beating hot competition from two Australian shops; Thinkerbell and Howatson+Company. The UK’s Pablo was triumphant as Creative Independent Agency, having fought off New Zealand’s […]

Meta gets Mega fine!

Meta has been hit with a record €1.2 billion ($1.3 billion) fine for breaching the European Union’s privacy law by transferring user data to the U.S. The ruling by Ireland’s Data Protection Commission (DPC) also requires Meta’s Facebook to suspend data transfers from the E.U. to the U.S. The ruling applies only to Facebook — not to […]

Meltwater delivers the future of media, social and consumer intelligence through its industry-leading AI engine and ChatGPT integration

Meltwater, a global leader in media, social and consumer intelligence, today announces new AI-powered product innovations across multiple solutions that allow customers to surface insights, boost efficiency, and generate content. New product enhancements powered by Meltwater’s AI engine: AI Writing Assistant – Empowering customers to work more efficiently and overcome writer’s block, leveraging the latest […]

Malaysian Ad agencies readily embracing sustainability

By The Malketeer The concept of sustainability has gained significant traction in recent times, with more and more companies incorporating sustainable practices into their operations and standard operating procedures. MATURING REGULATORY FRAMEWORK Another factor for the increased focus on sustainability in advertising and marketing is the maturing of the regulatory environment in Malaysia. The Malaysian […]

Brands come out to play with World’s No.1 selling band

BY THE HAMMER Unless you’ve been living under a rock the past few days, the only thing bigger than the coming state elections is Coldplay. Just a day after Prime Minister Datuk Seri Anwar Ibrahim welcomed Coldplay with a tweet, a PAS leader called for British rock band Coldplay’s concert to be cancelled. He says […]

DENTSU CREATIVE To Drive Malaysia Airports Initiatives Towards a Sustainable Commercial Growth

DENTSU CREATIVE Malaysia will be working alongside one of the largest airport operator groups in the world, Malaysia Airports Holdings Berhad (MAHB) Commercial Services Division on an integrated public relations and social media campaign to highlight their delightful offers and to emphasize on the retail vision and entertaining experiences in establishing MAHB airports as a […]

RHB goes from storytelling to storydoing with nationwide ‘CLEAN-A-THON’

RHB Banking Group continues to promote greener practices amongst its employees and the community through the RHB Clean-a-thon. This is Malaysia’s first gotong-royong series by a financial institution. The initiative began with Kampung Sungai Tiang in Bagan Datuk, Perak and will involve several locations throughout Malaysia in 2023. “The gotong-royong in Kampung Sungai Tiang in […]

MARKETING Weekender – Issue 373

Read issue 373 now! WEB: http://hams.top/373 PDF: http://hams.top/373w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues

Domino’s Indonesia Onboards Netcore Cloud’s Customer Engagement & Product Experience Platforms

Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement and retention, has been onboarded by multinational pizza restaurant chain, Dominos in Indonesia. Netcore Cloud’s AI-powered capabilities will help the brand build a 360-degree understanding with user analytics improving overall marketing and product strategy. Netcore’s Customer Engagement platform creates a unified profile […]