MARKETING Weekender – Issue 374

Read issue 374 now! WEB: http://hams.top/374 PDF: http://hams.top/374w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues
MBCS & Petronas delve into cultural dreams & dances in celebration of Kaamatan & Gawai Dayak

Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has concurrently released two films in commemoration of Kaamatan and Gawai Dayak, significant festive celebrations in East Malaysia. Kaamatan, a form of the harvest festival, is celebrated annually in the state of Sabah, and lasts the whole month of May. Gawai […]
Sime Darby Property’s net profit up 17% to RM60.7mil

Sime Darby Property Bhd’s (SDP) first quarter net profit rose 17.04% to RM60.67 million for the financial period ended March 31, 2023 (Q1 FY2023) from RM51.84 million in the same period last year. SDP attributed its stronger performance to the emerging industrial segment and robust residential sales. Meanwhile, its revenue rose by 42.68% year-on-year to […]
Cannes’ Critics’ Week Honors Malaysian Film ‘Tiger Stripes’ With Grand Jury Prize

“Tiger Stripes,” the debut feature of Malaysian director Amanda Nell Eu, won the Grand Prize at Cannes’ Critics’ Week, the Cannes sidebar dedicated to first or second films. The prize was awarded by a jury presided over by Audrey Diwan, the Venice prizewinning director of “Happening.” The French Touch Jury Award went to Belgian director […]
Proton’s Sarjan Saga Campaign: Inspiring Gratitude, Family Unity, and Spiritual Growth this Hari Raya

Proton Edar, in partnership with VMLY&R Malaysia and Playhouse Pictures is proud to unveil its latest Raya campaign, “Proton Raya Brand Film – Sarjan Saga,” a captivating journey that celebrates the spirit of gratitude, family unity, and spiritual growth during the joyous season of Hari Raya Aidilfitri. The campaign, which is a standalone project specifically […]
Ogilvy PR announces Q Akashah as Managing Director Public Relations for Singapore & Malaysia

Ogilvy Singapore have announced the appointment of Q Akashah as its new Managing Director Public Relations for Singapore and Malaysia with immediate effect. She retains her portfolio as Executive Director for Islamic Marketing, Southeast Asia. As part of Ogilvy’s Singapore and Malaysia integrated leadership team, Q will oversee and manage the PR offices across both […]
Content Forum AGM: New and Incumbent Members Vow to Continue Creating a Healthier Content Ecosystem

The Content Forum, an independent self-regulatory industry organisation, proudly reflects on a dynamic and impactful year of pushing boundaries in the content industry and achieving significant milestones. With a strong focus on self-regulation and fostering a safer content ecosystem, the organization has been at the forefront of raising awareness and advocating for responsible content practices. […]
APPIES MARKETING SHOW WALKS THE TALK

The highly acclaimed APPIES – the annual festival showcasing the best campaigns in marketing is back. The APPIES Malaysia and Asia Pacific will a host a two-day Marketing Festival on July 12 & 13, 2023 at the Eastin Hotel in Petaling Jaya. “What sets The APPIES apart is that each campaign is presented Live by […]
The Star’s senior editor appointed PM’s media, strategic comms director

The Star’s senior editor Rozaid Abdul Rahman has been appointed as Prime Minister Datuk Seri Anwar Ibrahim’s media and strategic communications director with immediate effect. The 58-year-old clocked in for work at the Prime Minister’s Office in Putrajaya on Tuesday (May 23) morning, replacing Datuk Wan Nurzila Wan Abd Rahman, whose service ended earlier this […]
Ads Never Seen…

From Lim Min Tze – Creative Director at Entropia, Part of Accenture Song and Digital Craft Juror at Cannes Lions International Festival of Creativity 2023. “We were tasked to come up with ideas to boost the usage of a particular food ordering app. We were competing with many more popular options, so we knew we […]