World’s Largest Ad Agency Taps Nvidia To Conjure Up Campaigns In Minutes With AI
In the same way that CGI revolutionized filmmaking, generative artificial intelligence has transformed the art world. Now, it will likely sweep the advertising sphere too. WPP, the largest advertising agency in the world, is diving right into the AI boom, which would let it churn out quality campaigns in minutes instead of the usual weeks. The company—which owns […]
Xamble Social Wallet Revolutionises Influencer Marketing with Membership and Rewards
Kuala Lumpur-based Netccentric Limited (ASX:NCL) has announced that shareholders have approved its corporate name change to Xamble Group Limited at its Annual General Meeting held yesterday. Derived from the core word “assemble”, Xamble is pronounced as ‘x-em-bl’ and reflects the company’s vision of “Assembling Communities” to bring prosperity and value to its ecosystem of brands, […]
FCB SHOUT makes confident smiles the star of its new Darlie X DOLLA campaign
Created and conceived by Darlie Malaysia’s long-time creative agency, FCB SHOUT, Darlie All Shiny White’s latest campaign serves as the launch piece for the brand’s collaboration with DOLLA, which sees the popular Malaysian pop group taking on a campaign ambassadorial role for the oral care brand. The film, titled ‘Outshine Your Fears’, offers a retelling […]
#JomSapot BeliLokal 2.0 brings together tech and celebrity power to empower SMEs
RHB Bank Bhd and Star Media Group (SMG) have joined forces once again to launch #JomSapot BeliLokal 2.0, an online platform that helps small and medium-sized enterprises (SMEs) spread brand awareness as well as boost sales and revenue. Back for its second iteration this year, SMEs can look forward to an even more exciting campaign […]
THE MAN THAT DOESN’T NEED ADVERTISING, NOW ADMITS HE NEEDS ADVERTISING.
By Andy Greenaway At Tesla’s annual shareholder meeting Elon Musk, the man who doesn’t believe in advertising, made a remarkable statement. “A lot of people follow the Tesla account or my account on Twitter, to some degree it is preaching to the choir, and the choir is already convinced . . . so we’ll try […]
Tiger Beer – Boldly Asian, Globally Acclaimed, marking stripes around the world since 1932
Before 1932, it was believed that you couldn’t brew beer in the tropical heat. Yet, Tiger defied the odds to create a globally acclaimed lager, born in the streets of Asia. Now, this bold lager has made its mark in over 60 countries and counting, all while continually empowering its fans. With an array of […]
How to fool your golden years
By The Hammer Well, this is quite a science for me. So let me break this down…….. First, wear a black colour turban – that takes care of the top of your head that will always be and is meant to be, forever black. I am not suggesting you change your religion because I can’t. […]
Malaysian marketing leader shines on global stage
Noreen wins “Leader of the Year” at the 2023 Gartner Marketing and Communications Awards in Denver this week. First, Michelle Yeoh’s Oscar glory, then Malaysian movie Tiger Stripes wins Grand Jury prize at Cannes, and now our very own is on top of the world this week. Noreen Sabrina Mohd Noor clinched Leader of the […]
7 Lessons from Bob Dylan: How to be successful in keeping your brand relevant for 60 years
By Sandeep Joseph Bob Dylan’s lyrical genius is well known. Winning the Nobel Prize for Literature seals any argument about his greatness as a poet. But could he in any way be a model for marketers and entrepreneurs? As the revered rockstar poet turns 82, let’s look at what we as marketers can learn from […]
North Face is standing by the campaign: ‘Nature is for everyone’
After Bud Light and Target, The North Face has become the latest American brand to face a boycott for promoting Pride. The company’s Summer of Pride ad was released yesterday on its Instagram page and has already drawn ire from conservative consumers. The commercial features drag queen ‘Pattie Gonia’ telling consumers to ‘come out… in nature with us!’ […]
