Muma breathes new life into Fresh & White’s iconic polar bear with refreshing modern interpretation in latest Raya campaign
Fresh & White celebrates the upcoming festive season with the return of its iconic polar bear which has long been associated with the brand since its debut back in the 90s. Despite taking a break for a few years, consumer research show that there is strong recall of the polar bear image and its association […]
MBCS & Mamee Chef brings ‘Sinaran’ on Raya flavours with Malaysia’s Queen of Jazz Sheila Majid
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released Mamee Chef’s Raya film this year, with brand ambassador Sheila Majid and guest starring Kugiran Masdo. ‘Sinaran Syawal’ by Mamee Chef, bestows blessings to Malaysians this Raya, as the self-titled song implies a bright Syawal celebration (Syawal being the […]
Cadbury Dairy Milk delivers an important, inclusive message with #CheerForAllSports in keeping with the current accelerating cricket mania
With cricket mania in India reaching fever pitch and with more games coming up in the next couple of months, India’s favourite chocolate brand, Cadbury Dairy Milk has launched its latest campaign, #CheerForAllSports. Guided by the brand’s purpose to inspire generosity in people, the multichannel campaign aims to bring India together to cheer for the […]
Malaysia Retail Report
Retail growth to exceed 9% in Q1 According to the Retail Group Malaysia’s (RGM) latest report, members of the two retailers’ associations project an average growth rate of 9.2% for the Malaysia retail industry during the first quarter of 2023. This comes on the heels of an encouraging fourth quarter in 2022 when the Malaysia […]
