Thriving in the face of brutal deadlines
By The Malketeer It is heartening to witness that Malaysia is finally shaking off the shackles of a “nanny state” mentality and moving towards a more competitive and robust economy. This should augur well for the future of the creative industry too. Hopefully, no advertising agency can continue to enjoy a prolonged monopoly over big […]
Andrew Lee re-elected to unprecedented fourth consecutive term as President at 4As
Front row (from left): Leow Men Lih (M&C Saatchi), Joyce Gan (Fishermen Integrated), Ryusuke Oda (Vice President, 4As and MD, Hakuhodo), Andrew Lee (President, 4As and Group MD Havas Group), Yee Hui Tsin (TBWA KL), Milan Agnihotri (Dentsu). Back row (from left): Clarence Koh (Naga DDB Tribal), Khairudin Rahim (4As), Sean Lim (Geometry Global), Dato’ Johnny Mun (Oxygen […]
Honest Eggs Co. creates FitChix: The first fitness trackers designed for chickens via VMLY&R
Honest Eggs Co. and VMLY&R have launched FitChix, the first-ever fitness trackers designed for chickens. Accompanying the innovation is an integrated campaign designed to show people how free and healthy Honest Eggs Co. chickens really are. VMLY&R collaborated with Airbag to create ergonomic, chicken- friendly fitness trackers that doesn’t impose on day-to-day life and behaviour. […]
Proprietary media platform catered to SMEs
To democratise media buying for small and medium-sized enterprise (SME) businesses in Asia Pacific, Nielsen has partnered with Malaysia-based media agency Reddoor to create Adwork.io, a media buying platform. The platform, which will be launched in the second quarter of 2023, aims to provide real-time data outputs and address the misconception in the industry that […]
KitKat reminds everyone that AI is just another great excuse for everyone to have a break
KitKat has championed breaks for more than 65 years. So, in 2023, as AI becomes increasingly open to everyone, they recognised a perfect opportunity to take their own advice, and let AI make their latest campaign so they could ‘have a break’. Some appropriately generic briefs like: ‘Write a KitKat ad the way Gen Z […]
Revolutionising email marketing for banks in Southeast Asia: AMP for emails and BIMI
By Chaitanya Chinta, Global Head – Email Business at Netcore Introduction Due to stringent regulations in Malaysia, Singapore, and the Philippines, email marketing has been a challenging channel for banks and financial institutions in Southeast Asia. These regulations prohibit the use of links and call-to-action buttons in marketing emails to prevent users from falling victim […]
With almost 800 delegates from 44 cities, 63 jurors and 1,700 entries, ADFEST 2023 made the real thing happen
BY THE HAMMER Last week, I visited AdFest after 7 years and it was immediately obvious there is a welcoming warmth about their hospitality. I will say it, before Kim Shaw does, “It’s like going to a friend’s home.” One dear friend who was missing of course was the late Jimmy Lam, co-founder of the […]
Scarecrow M&C Saatchi creates Fund Island for U GRO Capital
Good news for small and big businesses in India. In volatile times or otherwise, businesses often need funds for working capital or expansion or replenishing stock. And to help U GRO Capital to address these needs, Scarecrow M&C Saatchi created a one-of-its-kind 3D animation film, Fund Island for the launch of its GRO X App. […]
It’s not what happens during the day in class…but what happens at night in the dorm
Projek High Council – A drama phenomenon that captivated millions of Malaysians! Unknown to most media planners, Kapla (Ketua Asrama Lelaki Atasan) is de man! And millions agree. Head of the tribe, movement, gang, call it what you will, the High Council (Kudrat) with lead antagonist Kapla (Amir Ahnaf) and his cohorts expose a riveting […]
“You have to be comfortable with chaos”
By Mark Tungate David Lubars, BBDO’s chairman and chief creative officer, chats with us about the evolution of creativity in an unpredictable era. BBDO is network that knows how to weather storms. It can trace its lineage right back to 1891, when George Batten set up his eponymous agency. After a merger in 1928 it […]
