Earth Hour 2023: Atlas Vending takes the next step in saving the planet
Since its humble conception in 2007, Earth Hour is now one of the world’s largest grassroots movements that has mobilised millions of people to ‘give an hour for Earth’ through its iconic ‘lights-off moment’. To continue its commitment to sustainability, ATLAS Vending, a leading vending solutions provider has joined in this juncture of solidarity for […]
PUMA-Nielsen exclusive survey reveals astounding insights on India’s Sports & Fitness Activity status
A one-of-a-kind sports-focused survey, by sports brand PUMA India and reputed research & analytics firm Nielsen Sports, has unearthed startling insights that indicate a huge lag in inspiration in the country to pursue physical fitness, even as India is witnessing a growth in the adoption of sports culture. The exclusive study was conducted to deep […]
4 Effective technology-tools for ecommerce to boost engagement and revenue this Ramadan
By – Triton Dsouza, VP – South East Asia, Netcore Cloud As the holy month of Ramadan approaches and Muslims worldwide prepare for a period of spiritual reflection and fasting, it has also been observed as an ideal opportunity for brands to effectively engage with their customers and also boost revenues. However, in today’s fast-paced […]
Fanta Debuts First Global Brand Identity That Brings Playfulness To The Mundane
For the first time ever, Fanta has announced a global brand identity, hoping to infuse flavours of playfulness into the mundane moments of life through bright and bold designs that represent the brand’s tasty beverages. Previously, the company had different packaging across various markets. Now, it will finally present a cohesive branding to customers around the […]
Insurer uses killed-off TV characters to promote life insurance
Social media integration, pet fashion and crime series cameos by corpses were among the inventive approaches employed by insurance brands at Spikes Asia 2023. This collection of work shows how this sector used creativity to underpin long-term strategy or encourage behavioural change. New Zealand insurer Partners Life created a campaign that used killed-off characters from a TV show to […]
Colombia “Welcomes New Vaginas” with first intimate wash for Trans Women
In a first of its kind, Colombian brand LifeCup, the country’s leading brand for Menstrual Cups alongside Wunderman Thompson Colombia, has designed a new product to help with the regeneration, hydration and skin care of the new vulvas of trans women – LifeFemT. The product, an intimate wash that has been designed specifically for trans women […]
MDEC Launches Digital Content Creators Challenge (DC3) 2023
Malaysia Digital Economy Corporation (MDEC), Malaysia’s leading digital economy agency, has announced the launch of the 2023 Digital Content Creators Challenge (DC3). Since its inception in 2006, DC3 has been a highly successful platform under the Ministry of Communications and Digital (KKD) that offers seed funding to creative content developers. The goal is to create […]
Rethink: “Ketchup AI”
By Mark Tungate Global chief creative officer Aaron Starkman and chief creative officer Mike Dubrick chat about their AI-driven Grand Prix and the agency’s creative process. “It’s a great idea – but does it really work?” The question floated around the upstairs room at The Groucho Club in London as the jury debated awarding the […]
Leo Burnett Germany: “The Spider and the Window”
Instead of provoking shivers, a spider captured the hearts of viewers (and awards judges). Benjamin Merkel, ECD of Leo Burnett Germany, tells us how the creative team wove their web. Camera lenses often capture emotions, but they rarely inspire affection. Until one day, along came a spider… Leo Burnett Germany’s film for the Samsung Galaxy […]
Netcore Cloud’s $100mn Investment in Unbxd Inc: A Year of Growth and Innovation in Indian SaaS
A year ago, marketing technology leader, Netcore Cloud, made a bold move by announcing its investment of nearly US$100 million for a majority stake in Unbxd Inc, a California-based leader in AI-driven product discovery, search and personalisation. This marked the most significant investment in the SaaS ecosystem of the decade in India, and it was […]
