MBCS brings ‘VASS’ fabulousness to Raya celebrations with Safi
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has created a Vass-tacular (spectacular) brand film for Safi in conjunction with the upcoming Raya season. From the leading Halal personal care brand that helps women embrace their beauty with confidence, the #SafiRayaSupaVass campaign is anchored on the viral “Vass” catchphrase […]
Heineken Collaborates with Global K-Drama Star Park Hyung Sik for its New Campaign to Raise the Importance of Working Responsibly
In our hyperconnected world today, it is easier than ever to connect with employees on their devices. There is pressure to always be available, adding to employees’ working hours. In the APAC region, overworking is often seen as a sign of being successful in their careers which makes it challenging for employees to find time […]
‘All about autism’ – SAYS champions Autism Awareness and provides platform for autistic Malaysians to share their stories
In conjunction with World Autism Awareness month, celebrated throughout the month of April, social news platform SAYS is championing awareness and acceptance of autism with their six-week long campaign, ‘All About Autism’. The initiative includes a special landing page, which will be available year-long, where Malaysians can read, watch, and learn more about autism spectrum […]
FCB SHOUT & Pepsi encourages Malaysians to go offline and reconnect this Eid Al-Fitr
As many gear up for the upcoming Hari Raya/Eid Al-Fitr celebrations, Pepsi has teamed up with FCB SHOUT to encourage Malaysians to reconnect with their loved ones without getting distracted by their gadgets – simply by gamifying the action of putting their phones aside. “If there’s one thing we’re absolutely certain of, it’s that everyone […]
Mercedes-Benz and Hap Seng Star unveiled its latest Autohaus, offering exclusive luxury lifestyle experiences in Bukit Tinggi.
Mercedes-Benz Malaysia and Hap Seng Star together unveiled its latest Autohaus to date in Bukit Tinggi, offering an exclusive luxury lifestyle experiences to its customers in the Klang region. The Autohaus serves as a one-stop auto centre spanning 49,543 sq ft of showroom and amenity spaces, built on over 142,000 sq ft of land. The […]
MBCS collaborates with Malaysia’s Top Stars for Bulan Bintang’s 1st Raya brand film
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released local clothing line Bulan Bintang’s maiden brand film this Raya. The film titled ‘Raya Macam Star’ (translated: Celebrate Raya like a star), is a timeless boy-meets-girl tale that aims to make everyone feel like a star when wearing the […]
FCB SHOUT refreshes the mineral water landscape for Spritzer
To most of us, water is just water. We use it. We drink it. We hardly think about it until we are thirsty again. But to Spritzer, water – specifically, natural mineral water sourced from its meticulously protected and preserved rainforest reservoir in Taiping, Perak – is more than a mere thirst-quencher, and the No.1 […]
MARKETING Weekender – Issue 368
Read issue 368 now! WEB: http://hams.top/368 PDF: http://hams.top/368w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Mediabrands Malaysia announces key promotions to Executive Leadership team
IPG Mediabrands has today announced the executive leadership promotions of Cindy Eliza Vaz as Chief Digital Officer, and Debica Sigamani as Chief Talent Officer for the Mediabrands Malaysia network. In her role as Chief Digital Officer, Cindy will expand the digitisation of Mediabrands Malaysia, leading the digital transformation to offer a comprehensive suite of qualitative […]
Scholz & Friends: “Anti-look – the life-saving QR design”
By Mark Tungate To prevent onlookers from getting in the way of rescue workers at emergency sites, Scholz & Friends created a new kind of highway code. Creative directors Ramona Junggeburth and Christoph Schlossnikel tell us how it came about. If you take the highway fairly regularly, you’ll have noticed the phenomenon of traffic jams […]
