Raymond Chin joins VMLY&R as Chief Creative Officer, Asia
Global brand and customer experience agency VMLY&R today announced the appointment of Raymond Chin as Chief Creative Office, Asia. In his new role, Raymond will be responsible for enhancing and developing VMLY&R’s creative capabilities and service offerings across Asia, leading its teams in delivering world-class solutions for clients. He will be based in Singapore, and […]
C27 Welcomes Two New Creative Directors Amid Recent Growth And Expansion
Digital enablement firm, C27, has welcomed two new creative directors to the team – Michelle Francis and Shaiful Ayisy, to lead the agency’s creative direction. Digital natives, Michelle and Ayisy have both led creative teams at several other leading agencies before joining C27. The multi-talented duo were responsible for delivering outstanding results for a multitude […]
Noam Chomsky on Advertising
By Juan Bello – Co-founder at Porter (Fast, no-code marketing reporting) I recently watched “Requiem for the American Dream”, a documentary by Noam Chomsky, perhaps the greatest intellectual alive, who speaks about wealth distribution, political and economic power, and how the richest become richer and the poorest only lose. What really called my attention is […]
FCB SHOUT places purpose at the heart of RHB’s Eid Al-Fitr film
Titled ‘Pengembaraan Sempurna’ (A Perfect Journey), RHB Bank’s latest Hari Raya film, which was conceived and created by FCB SHOUT, tells the true story of Ramli Aziz, a retired police officer who builds disabled-friendly tricycles using scrap items that are 100% recyclable. After losing his leg about 20 years ago to vascular failure, Mr Ramli […]
C27 Expands Clientele With Lotus’s Malaysia
C27 recently grew their existing list of clientele to include leading retail chain Lotus’s Malaysia for 2023. The digital enablement firm will now manage Lotus’s digital and social media presence across TikTok, Instagram and Facebook. “It’s an amazing privilege to be working with Lotus’s, a brand that plays such a huge role in the daily […]
Preparing for the Arrival of Android 13: The Future of Push-Notification Opt-ins in Southeast Asia
By Gaurav Tandon, Regional Marketing Head – APAC / MEA / Europe, Netcore Cloud With the increasing number of mobile apps vying for user attention, push notifications have become a crucial tool for delivering timely and relevant information. However, getting users to opt-in to push notifications has become more challenging than ever before. Google’s release […]
Taylor’s Hari Raya video, “Rendang Tok,” packs an emotional punch with a story about lifelong learning
Taylor’s University has a heart-warming story about embracing the importance of lifelong learning and empowering communities in its new Hari Raya festive ad. In a clever play on words on Atuk and TikTok, ‘Rendang Tok’ follows a young protagonist named Zaki who discovers that his Atuk, portrayed by Namron, a renowned Malaysian actor, director, and […]
What does Ramadan mean to you?
The holy month of Ramadan marks a very special journey for Muslims, one that comes with spiritual renewal week-by-week that leads to a triumphant day of celebration. In the spirit of Ramadan and Hari Raya Aidilfitri, KSK Land celebrates the beauty and meaning of this transformative journey through its Raya 5ymbolic campaign. ‘5ymbolic’ represents the […]
MARKETING Weekender – Issue 369
Read issue 369 now! WEB: http://hams.top/369 PDF: http://hams.top/369w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Veteran ad-tech leader Narayan Murthy joins Admatik to drive Revenue Growth & Acceleration
Admatik continues to strengthen its regional leadership with the appointment of Narayan Murthy Ivaturi as Chief Revenue Officer for Admatik, within weeks of announcing Sanchit Sanga’s appointment as Strategic Advisor. Narayan has been a driving force in the ad-tech space regionally and globally, having held key positions in multiple leading ad-tech companies like DDB, Yahoo, […]
