Return home safely with Berjaya Sompo & PERWAKIM ‘Balik Kampung’ vehicle inspection campaign
Berjaya Sompo Insurance Berhad and Persatuan Wakil-Wakil Insuran Am Malaysia, together with PUSPAKOM Sdn Bhd, recently organised a Balik Kampung Vehicle Inspection campaign. Held at Eco Ardence, Setia Alam, the initiative is a Corporate Social Responsibility (CSR) aimed to assist vehicle owners in checking their vehicles before the Hari Raya Aidilfitri celebrations. The said inspection […]
CelcomDigi inspires a spirit of unity in celebrating togetherness this Raya season
This Hari Raya, CelcomDigi Berhad inspires Malaysians to unite and celebrate our unique differences, that when brought together have the potential for a great many feats. Inspired by one of the company’s core values, “Stronger Together”, CelcomDigi’s Raya video titled “Rumah Terbuka” tells the heart-warming story of how a family, once divided, became stronger when […]
MBCS & Petronas explore a conflict of rhythms this Raya
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released PETRONAS’ festive film to commemorate the Raya celebrations. The film titled Dilema Irama (The Rhythm Dilemma), sees friction ensue between Man Gambus and son Nadim, the former, a traditional Malay musician, and the latter, a musician of modern-day genres. […]
MBCS & Zurich embrace family togetherness this Raya
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a heart-warming film for Zurich Malaysia to commemorate the upcoming Raya celebrations. The film titled ‘Kepulangan’, meaning ‘The Return’, centres around Zurich’s Raya theme of embracing togetherness. The film tells the story of Zyra and her in-laws as they navigate the emotions […]
Exclusive: Nuffnang shares industry secrets on how to become a successful influencer, KOL
Social media is big business on the marketing front these days with savvy brands and businesses constantly collaborating with influencers to create online buzz. This fast-growing trend stems from the reality that influencer marketing empowers brands to attract more customers, scale up to get more visibility while providing higher return-on-investment (ROI) over other traditional marketing […]
Noam Chomsky: Social media is “undermining democracy”
By ALEX HENDERSON One of the most ludicrous—and debunked—claims of the far right is that the mainstream media in the United States has an inherent liberal/progressive bias. But Noam Chomsky tore that claim apart in his 1988 book, “Manufacturing Consent: The Political Economy of the Mass Media” (which he co-wrote with the late economist/media scholar Edward […]
AdTech thinks you’re an idiot. Are you?
By Chris Jacques Over 90% of your digital advertising budget is purchased programmatically today. But do you know what % of your budget actually buys any ads? If you don’t, you’re not alone. Neither does your media agency. Nor do most other marketers. That’s why ISBA (The Incorporated Society of British Advertisers) engaged PwC to […]
DIA Brands expands with its latest hire – Tan Yee Kiang
In a bold move to bolster their branding and creative prowess, DIA Brands has tapped into the expertise of advertising veteran Tan Yee Kiang, who will now take the reins as their new Design Director. In this role, Yee Kiang will work hand-in-hand with Creative Director John Dorai to forge ahead with boundary-pushing design strategies […]
Things are really looking up for Pos Malaysia
BY THE HAMMER There is no taking away the fact that everyone has an opinion about Pos Malaysia. Apart from them being an inescapable part of our lives, a few legacy issues have thrown Pos Malaysia’s reputation into question in the past, the worst of which is the non-delivery of people’s mails. In this article, […]
Watsons Invites You to Solve the Secrets of Raya With Leo Burnett Malaysia
Stemming from the insight of Malay families passing down precious heirlooms to the next generation, Rahsia Gaya Raya is centered around two estranged sisters and a generational necklace which mysteriously goes missing. Starring real-life sisters Ayda Jebat and Fyna Jebat as Divatectives (a play on words “diva” and “detective”), the film depicts the love-hate relationship […]
