The Chicken Feast that Melted Hearts: Five Star Chicken’s Viral TikTok Campaign
Are you guilty of ignoring your parents’ calls and texts, lost in the endless scrolling of TikTok? Well, brace yourself for a hilarious surprise because your parents might just show up on your favourite TikTok account! Five Star Chicken, in collaboration with BBDO Bangkok, has launched a visually quirky and heartwarming campaign that will make […]
A discarded phone gets a new life in Superson Singapore’s campaign for Kingfisher
A discarded phone gets a new life in Superson Singapore’s campaign for Kingfisher, the next-gen mobile experience company. The ad is part of a wider campaign to illustrate the concept of circulation and how mobile devices can go on to live second, third and even fourth lives. The film will air online as part of an integrated […]
Ted Lim talks ChatGPT at the Network One Indie Summit 2023 in Singapore
ChatGPT had just burst onto the scene when Julian Boulding, the President of The Network One asked Ted Lim to speak on the business of creativity at The 2023 Indie Summit in Singapore. The former Dentsu Regional Chief Creative Officer was intrigued by the noise created by ChatGPT and thought he could kill two birds […]
Mercedes-Benz appoints Bettina Plangger as Vice President, Sales & Marketing, Mercedes-Benz Cars Malaysia & SEA II
Mercedes-Benz Malaysia today announced a new senior leadership appointment. Bettina Plangger joins as Vice President, Mercedes-Benz Malaysia and Head of Marketing & Sales Mercedes-Benz Cars Malaysia & SEA II effective 17th April 2023. Bettina Plangger, Vice President, Sales & Marketing, Mercedes-Benz Cars Malaysia & SEA II said, “This is indeed an opportune time as the […]
DENTSU CREATIVE Malaysia Releases its First Music Video as It Forays into Entertainment
DENTSU CREATIVE (DC) has announced the launch of its brand-new music video production called Platform Heels by the band, The Peachskins. The entertainment industry has seen significant growth in recent years, with the rise of digital platforms and the increasing popularity of streaming services. DC recognizes the potential of this market and has decided to […]
TENA crowns 4 active Malaysians over 50 as champions of The TENAcity Band Search
TENA, a leading incontinence care brand worldwide and in Malaysia, is proud to introduce TENAcity, Malaysia’s first band composed of members 50 years old and above with the purpose of spreading the message of active ageing and inspiring Malaysians to continue living their best lives regardless of age. This past weekend saw Malaysians from across […]
Initiative & SDAC Ford’s catchy tunes bring more than you expect this Raya
Initiative, the media agency within the IPG Mediabrands network, has launched its latest campaign for the sole distributor of Ford in Malaysia, Sime Darby Auto Connexion (SDAC), to commemorate the Raya celebrations. The Ranger Raya music video with the theme ‘More than you expect’ was done in partnership with KOL Chubb-E. The release intends to […]
FedEx Lights Up Malaysia’s Iconic Kuala Lumpur Tower to Celebrate Milestone Anniversary
FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX) and one of the world’s largest express transportation companies, celebrated its anniversary by lighting up the Kuala Lumpur Tower, one of the tallest structures in Southeast Asia, in shades of the official FedEx colors purple and orange on April 17. This year marks the 50th anniversary […]
13 agencies in three and a half days
BY THE HAMMER That’s what we did last week! With our ace driver and Head of Despatch En Hamdy and COO Vishnu Devarajan, we hit the roads of KL and PJ on a whistle stop tour for The Ham Report. “Thank You” to all the Gold Standard agencies who received us and gave us a […]
Astro inspires to open hearts with a true story brought to life by the entertain-meisters of Talon Creative.
This year’s Hari Raya commercial from Astro is a love letter from Rohana Abdullah to her foster mother, Chee Hoi Lan, a retired kindergarten teacher. It invites the audience to consider that when we “Bukalah Hati” or keep an open heart, we will be surprised by the ‘wonderful’ that finds its way into our hearts […]
