MARKETING Weekender – Issue 370
Read issue 370 now! WEB: http://hams.top/370 PDF: http://hams.top/370w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Moving Walls to Power “MASTRUM” – A Game-Changing Platform by jeki to Revolutionize OOH Advertising in Japan
Moving Walls has announced a partnership with JR East Marketing & Communications Inc. (jeki) to launch a technology platform that will automate all Out-of-Home (OOH) advertising across Japan. The platform powering “MASTRUM,” has been developed by Moving Walls, a global OOH enterprise software provider and has been customised specifically for the Japanese market. Moving Walls’ […]
MBCS & Pizza Hut hunt for the looooooooongest family this Raya
Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released a Ramadan/Raya campaign with Pizza Hut Malaysia, to spark interest for the brand’s 1 meter pizza, the ‘Looooooooongest Party Box’. The #LongestPortretRaya social media contest urges families to submit their longest and biggest Raya family picture to win a Kenduri Raya worth […]
McCann Worldgroup India brings home a Grand Clio
At the Clio Awards ceremony held on 25 April in New York, McCann Worldgroup India was awarded a prestigious GRAND CLIO for their campaign “Shagun Ka Lifafa”, in Creative Commerce (Cultural Experience category Product/Service.) This is addition to the Gold and Bronze trophies that the campaign had already received in the show. They were the […]
Apollo Tyres Celebrates 10dulkar:An Ode to the Legendary Performer
There are sportsmen and there are legends! Sachin Ramesh Tendulkar (SRT) is one such legend who inspired billions. The number 10 donned by Sachin symbolised performance, which only legends pull off. In fact, very few sportsmen get the privilege to wear this iconic no 10. Apollo Tyres has launched a multimedia campaign on SRT’s 50th […]
KFC spices up Songkran with a limited-edition KFCxTIKKYWOW Bucket
Calling all Finger Lickin’ Goodies! Brace yourselves for a sizzling Songkran with KFC Thailand and renowned artist, TIKKYWOW – an exciting collaboration that got Songkran celebrations hotter than KFC’s famous Hot & Spicy chicken. For the first time ever, KFC fans saw the Colonel’s original herbs and spices infused with the vibrant colours of TIKKYWOWW’s […]
Muma X ProDiet presents Raja Kucing: A festive film that makes a difference
Towards the end of Ramadan, ProDiet released an original animated short film created by Muma Malaysia that gives voice to the voiceless – the stray and neglected animals – to ensure they are not forgotten during the major events of Ramadan and Hari Raya Aidilfitri which stretches over two months. Entitled “Raja Kucing”, the 3-minutes […]
Is WhatsApp for Business API the ultimate answer to hyper-personalization woes?
By Girish Chaturvedi, Chief Business Officer, Netcore Cloud Brands backed by a mature customer experience strategy are over six times more likely to exceed customer retention targets than those that failed to prioritize the customer experience. Capturing, engaging, and delivering consistent experiences across all channels has always been crucial for brands. They are, therefore, constantly […]
The Edge publisher buys stake in Star Media
Business media The Edge and its owner Tong Kooi Ong have secured a 5.42 percent stake in Star Media Group – publisher of English daily The Star – making them substantial shareholders. Filings with Bursa Malaysia showed that Tong bought 1.84 million shares or a 0.25 percent stake in Star Media, while The Edge Communications Sdn Bhd bought another […]
Scarecrow M&C Saatchi and Reliance Jewels capture the 1000-years-old history of Thanjavur’s art & architecture
On the auspicious occasion of Akshaya Tritiya, Reliance Jewels & Scarecrow M&C Saatchi pay homage to Thanjavur – a mystical Kingdom and the cultural capital of spellbinding art and Dravidian architecture. Along with Scarecrow M&C Saatchi for Reliance Jewels, this is the fifth comprehensive endeavour to narrate thousand-year-old stories of India’s cosmic art, dance, culture, traditions […]
