Why Is the Super Bowl an Ad Jamboree?
By Mark Tungate Most experts agree that it started with Apple. Or to be precise, with an ad you may well have heard of, called “1984”. Created by Chiat\Day and directed by Ridley Scott, it heralded the launch of the Apple Macintosh. Big, bold and an apparent dig at stolid IBM – although Apple denied […]
Look Before You Leap
This story was featured in MARKETING Weekender – Issue 362 Why agencies think clients are from hell Lack of direction: When advertisers are not clear about their business goals, target audience, or marketing objectives, it can make it difficult for agencies to create effective campaigns. Micromanagement: Agencies may feel frustrated when advertisers micromanage the creative process, […]
Look Before You Leap
This story was featured in MARKETING Weekender – Issue 362 ChatGPT Impacting Advertising Audience targeting: ChatGPT can analyze data on user behavior and preferences to help advertisers better understand their target audience, and create more targeted and personalized ad campaigns. Ad optimization: ChatGPT can analyze ad performance data to provide insights on what is working […]
Introduction to Digital Marketing by Aaron Kwan: 2 day workshop
Post-pandemic, Aaron Kwan found a large gap between the needs of businesses today and marketers’ current skills. He found it integral to educate people on how to actively leverage, not just ulitilise, the applications available to us to be able to bring better skills to employers. Aaron Kwan himself has a pronounced passion for the […]
Design Plus: How Bickerstaff (Ukraine) wins awards and clients in the midst of war
By Mark Tungate The independent agency sends us an update after a year of war and reflects on a patriotic packaging campaign. Ukrainian agency Bickerstaff.658 (the number frequently changes – see below) won a Gold in the Non-Alcoholic Drinks category at the Epica Awards, despite being based in war-torn Kyiv. Launched at the beginning of […]
MGID revolutionizes image creation for advertisers with integration of generative AI
MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality — set to transform the way advertisers generate and optimise images and headlines — will launch fully before […]
TikTok denies favouring Perikatan
Popular social media platform TikTok refuted allegations that its moderators have the power to control the feed’s content, which some think was responsible for Perikatan Nasional’s (PN) unexpected victory in the 15th general election. Its Chief of Public Policy, Hafizin Tajudin, responded to claims that its moderators are politically biased by stating that neither they […]
Seni Jaya back to black
Main Market-listed leading provider of outdoor advertising services, Seni Jaya Corporation Berhad has announced its fourth quarter 2022 and full year financial results for the period ended 31 December 2022 (FY22). Revenue for the financial year under review jumped to RM37.9 million from RM8.7 million posted in FY21. The strong YoY improvement was driven by […]
ChatGPT Impacting Marketing
This story was featured in MARKETING Weekender – Issue 362 And written entirely by ChatGPT. All I did was be a little clever with prompts, subheaded the output and try to provide revealing pockets of relevant information for the industry. An industry survey by Fishbowl of nearly 4500 Professionals shows that 37% of the total […]
