Adolescent Content creates pathways for diverse creators
By India Fizer At Adolescent Content, connection is the cornerstone. Utilizing storytelling to create value in BIPOC communities and create meaningful connections, Hope Farley, Co-Founder and Chief Executive Producer at Adolescent Content, fills us in on how they help brands authentically connect with their audiences. Please talk about your role and your approach to improving […]
MARKETING Weekender – Issue 363
Read issue 363 now! WEB: http://hams.top/363 PDF: http://hams.top/363w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
All about ice cream, advertising taxes and Writers of Mass Destruction
This story was featured in MARKETING Weekender – Issue 362 23 ice cream brands available in Malaysia Wall’s F&N Magnolia Ice Cream Magnum Cornetto Häagen-Dazs Baskin-Robbins Nestlé Ice Cream Gelato Fruity Inside Scoop The Last Polka Sangkaya Gelatomio Pops Malaya Lickety Yum Yum Kind Kones Crème De La Crème Merry Me Moo Cow Double Scoops New […]
Running Towards A Challenge: Katie Krum, PURE Insurance
By Mark Tungate I heard a new expression the other day: “boomerang employee.” That’s someone who leaves a job to take up another post, only to return to the original company sometime later. I remembered it while chatting to Katie Krum, who is on her second stint at PURE Insurance – a homeowners’ insurance company […]
AWS to pump RM25.5bn into Malaysia by 2037
Amazon Web Services (AWS), an Amazon.com, Inc. company announced plans to launch an AWS infrastructure Region in Malaysia. The new AWS Region will give developers, startups, entrepreneurs, and enterprises, as well as government, education, and nonprofit organisations, greater choice for running their applications and serving end users from data centers located in Malaysia. As part […]
Moral cost of doing political advertising campaigns
BY THE MALKETEER My foray in working on political advertising campaigns began some 24 years ago during the 10th General Election in 1999 churning a support campaign from the Silent Majority for the then all-powerful Barisan Nasional led by Tun Dr. Mahathir Mohamad. This was followed by the 11th General Election in 2004 led by […]
3 in 5 APAC marketers regard social media as more important due to economic uncertainties
The APAC edition of Meltwater’s State of Social Media 2023 report found that businesses in the region are increasing their social media investments amid economic uncertainties. According to the study, 3 in 5 marketers and communication professionals in APAC regard social media as more important for their organisation due to economic uncertainties. On average, 34% […]
What ChatGPT says about marketers
This story was featured in MARKETING Weekender – Issue 362 Sum of all fears for DOOH Technical failures: DOOH companies may fear technical failures, such as system crashes, software bugs, or hardware malfunctions, which could lead to a loss of revenue and damage to their reputation. Cybersecurity threats: DOOH companies may fear cybersecurity threats, such as […]
Spikes Asia releases 2023 shortlists
Spikes Asia, now on its 36th edition, has today released shortlists across 20 of the Spikes Awards. Of the initial 3005 entries from 21 countries, 601 entries have made it onto the shortlists and will now compete to be awarded APAC’s most prestigious creative branded communications accolade. 108 Jurors from locations across Asia Pacific and […]
Catcha Digital Berhad Appoints Patrick Grove as Chairman
Catcha Digital Berhad announced today that it has appointed Patrick Ykin Grove as its new Chairman, effective from 1 March 2023. Patrick, who is a Major Shareholder, Co-Founder and Non-Independent Non-Executive Director of Catcha Digital, is a seasoned entrepreneur and investor with extensive experience in the digital media and technology industry. As Co-Founder and Group […]
