Taylor’s promotes Shirley New
Shirley New has been promoted to Senior Director of Marketing at Taylor’s. In her new role, Shirley will lead a team of more than marketing 20 individuals, overseeing both Taylor’s University and Taylor’s College. Shirley is a strategic brand lead, known for her fierce and focused approach towards overall brand building. With more than 2 […]
Business Marketing Benefits of XR
The global extended reality (XR) market size reached US$ 64.5 Billion in 2022 with an expectation to reach US$ 604.3 Billion by 2028, exhibiting a growth rate (CAGR) of 43.5% between 2023-2028.[1] That said, early adopters of this revolutionary technology can expand their reach tremendously while improving productivity, reducing costs, enhancing operational efficiency, and generating […]
The Property Industry ‘disruptor’
It has been nearly two years since Datuk Lai Shu Wei made the decision to join the property industry. Refreshed after a well-deserved Chinese New Year break, the father of one, spoke of how after 25 years in branding and marketing, he saw the immediate need to focus on the fundamentals of going back to […]
Education and empathy are essential on the journey to ensure equity for all
By India Fizer Black culture influences popular culture and enriches the lives of us all. In conversation about Diversity, Equity and Inclusion, Julie Alexandra, Black Affinity Group Lead and Office Manager at Critical Mass, walks us through the steps CM takes to create lasting change: listening to and learning from BIPOC employees, fostering an environment […]
Make it “Our Day to Remember” with the Guinness St. Patrick’s Celebration
Guinness Malaysia is back with a month-long celebration for fans to celebrate the good times this St. Patrick’s Day. Guinness Malaysia’s 2023 St. Patrick’s celebration, “Our Day to Remember”, is all about bringing fans together to celebrate their loved ones – their true lucky charms – as they commemorate the good times with Guinness. With […]
Penang theme park veteran mamed Top 50 in the world
Malaysian-owned international theme park and leisure specialist, Sim Leisure Group Ltd cemented its position as a formidable mover and shaker of the attractions industry. The company’s Founder and Executive Chairman, Dato’ Sim Choo Kheng was bestowed the coveted honour of being incorporated into the World’s Top 50 Theme Park Infuencers list by Blooloop, the world’s […]
The S in smart can stand for stupid
How a little madness is creating new pathways by thinking upside down at MBCS BY THE HAMMER When Stanley took to the stage (floor actually) at the recent Malaysian CMO Conference, and his topic for the day had many squirming in their seats: How to be stupid together. Stanley Clement is CEO of Mediabrands Content Studio […]
Spikes Asia – the walls are talking
This year we had two acclaimed judges from Malaysia at Spikes Asia: Grey’s Graham Drew as Jury President of Direct & Outdoor (a first for Malaysia), and Havas’ Donevan Chew who served on the Healthcare Jury. They were there in person in Singapore for the judging. We now go behind the walls to get their […]
Dentsu appointed as foodpanda’s Media Partner in Asia Pacific, Expands Remit from Taiwan
Dentsu International has been appointed by foodpanda, an online food and grocery delivery platform and lead brand for Berlin-based’s Delivery Hero in Asia, as its media partner for its Asia Pacific markets. The markets will include Hong Kong, the Philippines, Malaysia, Singapore and Thailand – in addition to its existing remit in Taiwan, where dentsu […]
Power of Music
By Mark Tungate Advertising has always depended on music, of course – a great soundtrack can transform a good ad into an epic one. Indeed, songs from ads have regularly made it to the top of the charts. Levi’s is currently celebrating the 150th anniversary of it cult 501 jeans, and in the 1980s and […]
