MARKETING Weekender – Issue 364

Read issue 364 now! WEB: http://hams.top/364 PDF: http://hams.top/364w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Wonda Coffee set Guinness World Record for football juggle

WONDA Coffee has successfully made its mark in the Guinness World Records for ‘The Largest Online Video Chain of People Performing Football Juggle’, participated by football enthusiasts across Malaysia. The record title was presented by an official adjudicator from Guinness World Records to Vice President of Marketing of Etika Sdn Bhd, Amy Gan – earning […]
Mad Hat Asia partners with William Grant & Sons to raise the bar

Global premium spirits company William Grant & Sons has appointed Mad Hat Asia to manage communications duties for its exquisite range of spirits; Glenfiddich, The Balvenie, Hendrick’s Gin and Monkey Shoulder. The appointment will have Mad Hat Asia tasked to lead the brand’s 2023 communication efforts in Malaysia, driving the local brand presence and propelling […]
Netcore Cloud’s PLG Mindset Event in Malaysia Showcases the Power of Product-First Approach for Business Growth

Netcore Cloud, a prominent Software as a Service (SaaS) provider, hosted The PLG Mindset event at the luxurious Eastin Hotel in Kuala Lumpur, Malaysia, on February 23, 2023. The event was centred around product-led growth (PLG) and how businesses can leverage this approach to drive growth. Product-led growth (PLG) which is a go-to-market strategy that […]
Ipsos releases findings for International Women’s Day 2023

The findings from the “International Women’s Day 2023” study reveals:- Malaysians believe gender equality still has a long way to go. However, Majority is confident that it can be achieved in their lifetime. Men have a critical role in supporting women’s rights. However, a sizeable proportion of the global and Malaysian respondents believe that it […]
Women in AI – Two Female Founders Team Up to Launch World’s First AI-Driven Marketing Strategy Platform

Brand Soul Malaysia, a leading brand strategy consultancy firm in Malaysia, launches the world’s first artificial intelligence (AI) driven marketing strategy platform in collaboration with Robotic Marketer. Recognised for its sustainable brand building and marketing strategy formulation, the new partnership with Robotic Marketer is a women- led venture by Stella Wong and Mellissa Smith, stepping […]
Astro plays ball with marketers, in partnership with the Malaysian Football League

“The match had been very physical so far, but the referee kept most things in check with some wise calls on run of play. Electricity at this MFL game has been running high and at stake were the rights to be official broadcaster of Liga Malaysia – the Perlawanan Sumbangsih, Liga Super, Piala FA and […]
Visual Retale appoints new Vice President – Revenue

Visual Retale is delighted to announce that Nor Amanah Abd Latiff has been appointed as its new Vice President – Revenue of the organisation. A highly experienced senior member of the advertising industry with 25 years’ experience, leading the work on Tourism Malaysia, Malaysian Palm Oil Council, Sarawak Tourism Board and Telco business. During her […]
Malaysia’s Young Marketers strike Gold across Asia Pacific!

Our young talents have done us proud by bagging the Gold award at 2023 Young Spikes Marketers Competitions held recently in Singapore. The winning team comprises of Amanda Wen Sze Wong and Ker Seng Tan from Malaysia Aviation Group with their campaign “Know No Limits”. The duo had previously won Gold at the Malaysian […]
Catcha Digital Berhad Completes Acquisition of iMedia

Catcha Digital Berhad today announced that it has completed the acquisition of the entire equity interest of iMedia Asia Sdn Bhd, in a transaction valued at approximately RM43.92m in cash and shares. This acquisition was preceded by the appointments of a new Group CEO on 2 January 2023 and a new Chairman on 1 March […]