Happiness Saigon Represents Vietnam in The Drum World Creative Rankings 2023
The Drum World Creative Rankings are the definitive guide to advertising’s most-awarded agencies, brands, campaigns, and people. By researching every major global industry awards show, The Drum ranks the most successful, pooling the collective wisdom of the judging panels from shows like the Clios, D&AD, Epica and Cannes Lions into one place. Happiness Saigon, an […]
MARKETING Weekender – Issue 365
Read issue 365 now! WEB: http://hams.top/365 PDF: http://hams.top/365w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
3 Major SaaS innovations that e-commerce will witness in 2023
By Saket Kumar Jha – Chief Revenue officer – APAC & META at Netcore Cloud A recent report by PwC, has highlighted how 1 in 3 consumers would walk away from a brand following a single bad experience. This emphasizes the obvious importance of prioritizing consumer experience. Backed by AI and a data-first approach, ecommerce […]
Borderless opportunities for Malaysia to boost businesses at Petal Ads Summit 2023
Borderless opportunities to boost local businesses and industries in order to accelerate the Malaysian market were strongly emphasised by notable organisations such as Tourism Malaysia, Malaysia Digital Economy Corporation (MDEC) and more during Petal Ads Summit 2023, aptly themed “Go Beyond, Go Borderless”. The summit, which highlighted the latest mobile advertising landscape, was co-organised by […]
Has social media killed the famous advert?
By Dougal Shaw New ways of advertising on digital platforms like social media sites struggle to create campaigns that capture the national imagination and make brands famous anymore, says industry veteran Sir John Hegarty. “There’s been a loss of faith in broadcast advertising [on TV and radio] in recent years,” according to Sir John. Much […]
Ampersand Advisory listed amongst Asia Pacific Top 500 high growth companies by Financial Times
Award-winning independent consultagency Ampersand Advisory has been listed by the Financial Times in its ranking of the top 500 High Growth Companies in Asia Pacific 2023. In the ranking, which was released online today, 17 Malaysian companies featured. These include Flower Chimp, Straits Energy, Signature Market, Sophic Automation, MediSavers and others. Ampersand Advisory was the […]
How an ad man saw money do its thing in the addictive world of Malaysian politics
BY THE MALKETEER Cash is king haunts Malaysian politics Prior to furthering my studies at a local university, I worked for two years as a wages clerk at a cement plant in a small town located just outside Kuala Lumpur. On the 7th of every month I was inundated with bundles of hard cash in […]
Visual Retale gets cheeky
As some Malaysians were anticipating a public holiday following Yeoh’s win at the Oscars, Visual Retale took the opportunity to celebrate the Ipoh-born’s milestone with a cheeky message. Two digital out-of-home LED screens along Jalan Bangsar and Jalan Puchong in KL were seen displaying a message that read: “Forget public holiday. Let’s make March 13 […]
The North Face and FRED & FARID Shanghai team up to Relaunch Iconic TNF100 Ultra Trail Race After 3-Year Hiatus
The North Face and FRED & FARID Shanghai have announced a new collaboration to relaunch the TNF100, the iconic 100km ultra trail race, after a three-year absence. The event, known as “one of the toughest and most beautiful ultra trail experiences in the region,” has faced significant challenges in recent years, including the COVID-19 pandemic […]
OpenAI just upgraded ChatGPT with the new GPT-4 model
OpenAI has released GPT-4, an upgraded language model for ChatGPT that is more accurate — but still flawed. ChatGPT is a chatbot that anyone can use to generate stories, articles, and other forms of text. The long-awaited GPT-4 update can accept images as inputs but still generates text for the output. OpenAI calls it “the latest milestone […]
