MARKETING Weekender – Issue 366
Read issue 366 now! WEB: http://hams.top/366 PDF: http://hams.top/366w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
iMedia Strengthens Its Digital Media Portfolio with Acquisition of Headline Media
iMedia, a leading integrated digital media solutions provider in Malaysia, announced today it has signed a term sheet to acquire up to an 80% stake in Headline Media Sdn Bhd. The acquisition is set to further boost iMedia’s digital media ecosystem and expand its reach within Malaysia, especially among the English-speaking community. This follows the […]
Hamming it up in Pattaya
Just Doing It! THE HAMMER I’ve left the house and am heading to KLIA: Destination Pattaya for AdFest 2023, to join the biggest constellation of advertising creatives and ground-breaking work in Asia. Last night, AdFest announced the Finalist for 18 categories. And Malaysia has only ONE piece of work that made it to Finalist. A […]
MAHB to pay for KLIA rebranding
The government is not spending any money for the rebranding of the Kuala Lumpur International Airport (KLIA), the Dewan Rakyat heard today. Transport Minister Anthony Loke said the airport’s rebranding exercise from KLIA and klia2, to Terminal 1 and Terminal 2, is being done by Malaysia Airports Holdings Bhd (MAHB) and had nothing to do […]
Naga DDB Tribal celebrates International Women’s Day with She Spins Power
Naga DDB Tribal’s female-only initiative – She Speaks Power – celebrated its third event installment on International Women’s Day with She Spins Power. The first two events featured a networking mixer and a speed dating session for female mentors. This time around, we decided to take it to the next level. What says girl power […]
Lean, mean, hungry and foolish
By the Malketeer Karma is a bitch that works in eccentric patterns. Many profess that Karma can turn defiant misfortunes into an abundance of fortunes during unexpected times. In 1986, I was sacked from an advertising agency simply because I revolted against the favourite in-office girl friend of my scar-faced boss. Little did I realise […]
Vistar Media and Broadsign Partner to Streamline Programmatic DOOH Transactions
Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. For media owners using […]
Secret Recipe Set to Shake & Bake with GO Communications
The secret’s finally out! GO Communications has officially been handed the chef’s hat to cook up the perfect recipe for a tantalising integrated PR and communications campaign for Secret Recipe – a brand that has evolved over decades to become one of the fastest-growing lifestyle cake and café chains within Malaysia and throughout the region. […]
Dabur Herb’l Charcoal Toothpaste breaks the conventional norms of oral care in a campaign created by Ogilvy India
Dabur Herb’l Charcoal Toothpaste has launched its first-ever ad in India. This quirky ad has been conceptualised by Ogilvy and tells you about the new-age, unconventional way of getting sparkling white teeth using black toothpaste. Charcoal toothpaste is a revolutionary addition to the already existing range of Dabur Herb’l toothpaste that has been doing quite […]
Media Prima Audio redefining Radio: Changing the Game for Radio Broadcasters
Hot FM Hot FM, Media Prima Audio’s popular Malay radio station, has a new DJ in town, former Health Minister, Khairy Jamaluddin, fondly known as KJ! An offer was posted on social media inviting him to be an announcer to which he happily accepted. Together with Johan, Fara Fauzana, and AG, KJ now hosts the […]
