Sukhwin flying high as KLIATV breaks new ground
Sukhwin Sidhu loves airports, but even she did not expect she would one day run the largest network of screens in airport TV in the country. Growing up in Taiping, a small town in the northern Malaysian state of Perak, Sukhwin’s first job was when she was only 21, with an outdoor billboard company that […]
With a strong momentum in quality parameters, Omnicom Media Group moves into a strong #2 in Malaysia
While all other prominent media agency networks have remained flat or taken a hit, Omnicom Media Group has been an exception. According to the latest RECMA report on media agency performance in Malaysia, OMG has seen the biggest overall growth momentum, extending their continuous progression in 5 consecutive RECMA waves starting since 2020. The network […]
The first of AEON and TikTok’s partnership through Raja Viral garnered 65 million views
Always on the lookout to grow the means of digital communication to expand the conversation on new products and services, Malaysia’s established retailer and supermarket chain AEON has forged an exclusive partnership with popular social media application TikTok, to produce Raja Viral, a reality interactive series featuring up and coming content creators. Raja Viral features […]
The Future Belongs to Storytellers – How I Fooled The World With My LV Branded Turbans
By the Malketeer Stories are an extraordinary human connector. Stories have always been a part of human culture – how we pass on traditions, history and knowledge from one generation to the next. But beyond being a mere tool for transmission of information, stories have the power to connect people on a deeper level. Stories […]
SEA Martech Involve Asia Expands Leadership Team By Appointing Senior Marketing Hires
Involve Asia, a leading martech in Southeast Asia, has expanded its leadership team through the appointment of two senior marketing hires. The company has appointed Melissa Chan as Vice President of Brand and Marketing, and Kylee Yap as Director of Marketing Services. Involve looks to continue expanding its product line and services to its network […]
ADFEST 2023 RISE – Reaching the summit!
The culmination of ADFEST 2023 is the announcement of Lotus Special Awards at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand. ADFEST is pleased to announce the winners. SPECIAL AWARDS Network of the Year for ADFEST 2023 was picked up by DENTSU. The group of 7 offices that entered the ADFEST Lotus Awards included Dentsu […]
AdFest Winners : Congratulations to all the winners in Round 1
The winners have been announced in Brand Experience, Direct, Commerce, Media, PR, Print & Outdoor Craft, Design, Digital Craft, Digital & Social, Mobile, Film Craft and New Director. 5 Grand Lotus awards and 29 Gold Lotus awards have been handed out so far. No Grands were awarded in Commerce, PR, Print & Outdoor Craft, Design, […]
FCB SHOUT sets off with premium babycare brand Offspring
FCB SHOUT has been appointed Creative Agency of Record for Offspring Inc Sdn Bhd, the Sustainable Healthcare subsidiary of Sedania Innovator Berhad and a premium babycare brand specialising in sustainable and eco-friendly preventive healthcare products. Since its inception in 2004, the Australian brand has been steadily growing its footprint across multiple continents, and the onboarding […]
ADFEST 2023 RISE – Lotus winners on cloud nine!
The culmination of the second day at ADFEST 2023 on Friday, 24th March saw the first of two presentations of Lotus Awards to the elected winners in 12 categories, including Brand Experience, Direct, Commerce, Media, PR, Print & Outdoor Craft, Design, Digital Craft, Digital & Social, Mobile, Film Craft and New Director. The awards were […]
Email Marketing Practices: The Good, the Bad, and the Ugly
Authored by Chaitanya Chinta, Global Head – Email Business, Netcore Cloud Email marketing has a history of four decades, and as a marketing channel it has been consistently delivering the maximum ROI for marketers for a long time. New technologies have improved engagement and many experienced marketers execute email marketing for a better success rate. […]
