KitKat Launches First Ever Ketupat-Stamped Chocolate in Conjunction with “Rezeki Dikongsi Bersama” Raya Campaign
Nestlé’s KitKat is welcoming the month of Ramadan and the upcoming Hari Raya festivities with the launch of the “Rezeki Dikongsi Bersama” campaign, which showcases the spirit of sharing and togetherness amongst Malaysians. The campaign features exciting Raya limited-edition product offerings, a KitKat Raya animated music video and various special collaborations. Frederic Porchet, Business Executive Officer of […]
MARKETING Weekender – Issue 367
Read issue 367 now! WEB: http://hams.top/367 PDF: http://hams.top/367w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Durex launches the “Happiest” meal
Durex is making its April Fools comeback with their very own The “Happiest” Meal available for one-day only on 1 Apr 2023. Durex Singapore is introducing The “Happiest” Meal which includes nuggets, fries and an Invisible drink. Special goodies within will turn into a surprise for all; encouraging everyone to dig in. Durex continues to […]
PLUS Malaysia wins APAC PR Award
PLUS Malaysia Berhad emerged as the in-house winner of the Public Sector Award category of the PRCA APAC 2023 Award Ceremony held in Singapore. “PLUS is indeed blessed to have won this award as we were competing against formidable brands like the Hong Kong Police Force, the Singapore Maritime Foundation, and the Hong Kong Environmental […]
Wunderman Thompson India strengthens its client roster with Tata Astrum Super win
Wunderman Thompson India has won the brand building mandate for Tata Astrum Super from the house of Tata Steel. This retail brand is the latest in a long line of brands from the Tata Steel stable that have been built and nurtured by the agency. Tata Steel’s association with Wunderman Thompson India stretches over 90 […]
A perfect Ramadan pairing: Goodday Milk & Siti Khadijah bring something special for Ramadan
As Muslims nationwide are observing the holy month of fasting, Goodday Milk is introducing its latest edition of kurma milk in collaboration with Siti Khadijah, an award-winning brand that provides an extensive range of Muslim wear outfits, for a fulfilling buka puasa this Ramadan that reflects on the unity and purity of the month. Specially […]
Netccentric rebrands to Xamble, launches new mobile influencer platform
One of Malaysia’s and Southeast Asia’s leading social commerce platforms, Australian Securities Exchange-listed Netccentric Limited, has announced a proposed name change to Xamble Group Limited (Xamble) to reflect on its new mobile influencer platform set to diversify its revenue streams while providing new growth opportunities. Its Executive Chairman and majority shareholder Ganesh Kumar Bangah said […]
Universal McCann the only Malaysian agency to sweep Gold & Silver at The Festival of Media APAC 2023
Universal McCann, the media agency under the IPG Mediabrands network, has taken home a coveted Gold and Silver Award at the Festival of Media Asia Pacific (FOMA) Awards 2023. The agency took home a Gold for ‘Best Use of Social Media’ with foodpanda Malaysia for the campaign ‘Pau-Pau takes emojis to the next level with […]
TV goes the way of Hyman Roth
By Sandeep Joseph Digital is everywhere. We’re glued to our phones all hours of day and night. We’re sitting in meeting rooms typing to each other. We’re staring intently at OTT and Waze with equal measures of frustration. And media agencies tell us Digital forms 60% of all ad spends. In Malaysia, today. Take a […]
Muma starts the year strong with four new business wins in Q1
Award-winning agency Muma Malaysia saw a solid start to 2023 when it closed the first quarter with four new accounts from Southern Lion, Nature’s Wonders, The Tapping Tapir and Perpetual Memorial Park. The independent agency has been awarded Southern Lion’s total oral care business which will see it leading creative initiatives for all of the […]
