MARKETING Weekender – Issue 360
Read issue 360 now! WEB: http://hams.top/360 PDF: http://hams.top/360s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
ChatGPT by OpenAI: Academia in Knots About Bots
We are living in exuberant times with the rapid advancement of technology as never before experienced and, at times, on the verge of euphoria as online BOTs ask us to verify that we are not robots. Times are indeed changing rapidly with the advancements in technology. According to Statista, the Google Play Store alone releases […]
The Ham Report is out!
The inaugural issue of the Ham Report was released recently and over 3,000 copies were distributed by POS Malaysia to members of the industry. This special edition of MARKETING can serve as a guide to marketers as they wade through a sea of agencies looking for the right fit for their needs. In the absence […]
Content Forum applauds new film classifications
The Communications and Multimedia Content Forum of Malaysia (Content Forum) applauds the Film Censorship Board (Lembaga Penapis Filem or LPF) for expanding its film classifications to match the current media landscape. Kenny Ong, Chairman, Content Forum says “We greatly welcome LPF’s move towards self-regulation in keeping ahead of the rapidly evolving times. These updated film […]
Lee Poh Li Joins Rapp as Managing Director for Malaysia
RAPP, a global, data-driven creative community that builds direct, meaningful and high-value relationships between brands and people, today announces the appointment of Lee Poh Li as Managing Director of its office in Malaysia. Prior to joining RAPP, she served as General Manager of M&C Saatchi Malaysia for a decade, where she grew the agency’s digital […]
Javed Jafri leaves Unilever Malaysia
After spending over eight years at Unilever Malaysia, Javed Jafri has decided to move back to Unilever Pakistan. Javed spent eight months as the Ice Cream SEA & Indonesia DMC Lead and MYSG Country Media Lead. Before that, he spent eight years as the Media & Digital Hub Lead in Malaysia, Singapore, Myanmar, Cambodia, and […]
Jobstore Malaysia: Salary Guide 2023
Jobstore Malaysia released a Salary Guide 2023 E-book recently. Jobstore is the largest job distribution and job search site in Malaysia, Australia, Hong Kong, Singapore, the Philippines, and Indonesia, among other countries. They refuse to settle and will continue to explore new frontiers across all developing internet platforms, where they are trusted by eight million […]
What (possibly) lies ahead in 2023
By Mark Tungate At the end of this column in January 2020, when a strange virus in China was still a distant rumour, I wrote: “Whatever happens this year, one thing is certain – the future never works out quite the way you pictured it.” At least I got that right. You might have imagined […]
Influencer Trends You Should Care About in 2023
By Rahul Titus, Global Head of Influence — Ogilvy In the beginning, there were many skeptics. Some thought influencer marketing and trend influence was a fad. Some wrote it off as a minor tool in their arsenal. But there are no skeptics left. From 2016-2022, the size of influencer marketing, taken at a global scale, […]
Four big digital trends set to impact pharma marketers in 2023
The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon […]
