Agoda uses ChatGPT to serenade Valentine’s Day hotspots
Tokyo, Bangkok, and Singapore are this year’s most popular Valentine’s Day getaways in Asia, global digital travel platform Agoda revealed. The three Asian capitals are the most searched cities by couples celebrating on February 14th this year. To pay homage to these and other romantic hotspots in the top 14 searched destinations, Agoda commissioned AI-powered […]
MDEC Identifies 5 Plausible Future Trends of E-Commerce
By: Ts. Mahadhir Aziz, Chief Executive Officer, Malaysia Digital Economy Corporation (MDEC) E-commerce has exploded exponentially, especially in the recent few years. The Department of Statistics Malaysia, DOSM, reported that, Malaysia’s income on e-Commerce transactions surpassed the RM 1 trillion mark for the very first time in 2021, at a growth rate of 21.8 percent, compared […]
Meet the juries: Commerce Lotus, Media Lotus & PR Lotus
This year, ADFEST Lotus Awards will return to Pattaya, Thailand to conduct its first live judging in four years, which takes place just before ADFEST 2023 held during Thursday 23 – Saturday 25 March. The ADFEST 2023 juries will be responsible for reviewing and rewarding exceptional work produced across Asia Pacific and the Middle East […]
TOP 10 winners for the Experts’ Choice Awards CNY TVC 2023
The advertising firms that submitted their TV commercials tried their best to make sure that the viewers were not only delighted but also grasped the message, which in this case, was the significance of Chinese New Year. Making a decision was difficult because all agencies submitted exceptional TVCs that fit the topic. The Chinese New […]
UM appoints Sasha Savic global CEO
UM, a global media agency network of IPG Mediabrands, today announced the appointment of Sasha Savic to Global Chief Executive Officer. Savic, an IPG alumnus, will set the vision for the agency’s global growth while overseeing strategy, product, operations and management of clients including American Express, Honda, Johnson & Johnson, Levi Strauss & Co., Nestlé […]
Revenge travel is back!
Revenge travel is back and despite the post-pandemic warnings, travelers are making use of every holiday to explore new sights and sounds. What more, brands are maximizing the potential of outdoor advertising to announce their offerings. AirAsia recently partnered with Moving Walls for an OOH campaign to launch their 7 million free seats* promotion. Needless […]
Nuffnang’s 2023 Digital Trends Predictions sure to excite Marketeers!
Nuffnang, a core engine of the Netccentric Group of Companies with some 20,000 influencers that reach out to over 20 million followers, is a big ‘mover and shaker’ within the local and regional marketing scene. Its Senior Leader in Sales & Marketing, Vivien Chew is regarded by the industry as a thought leader and trailblazer […]
Trapper Unveils Guide to Malay Market for Ramadan & Raya 2023
In conjunction with the upcoming festive season, Trapper has launched their very first communications playbook titled “Thrive During Ramadan and Raya 2023: A Trapper Malay Segmentation Playbook”. Inspired by the common phrase ‘there is more to someone than meets the eye,’ it focuses on decoding the Malay market, with the ultimate goal of helping brands […]
Meltwater Malaysia Strengthens Team for Strategic Expansion
Last year, Meltwater appointed Kunalan Ramasamy, an industry veteran, and seasoned Media Intelligence leader, as the new Country Manager in Malaysia. To start off the year, the business has made two crucial personnel moves, adding a new hire to the team and promoting another in anticipation of a new year of development and expansion goals. […]
Otrivin helps India’s School Children Breathe Cleaner by Transforming Toxic Air into Pencils
Pioneering project initiated by Haleon brand and Wunderman Thompson Singapore installs air purifiers in schools to collect toxic air particles and turn them into ‘Otrivin Pollution Capture Pencils’ Leading nasal health brand Otrivin, owned by global consumer health company Haleon, has launched a pioneering clean air initiative called ‘Otrivin Pollution Capture Pencils.’ The innovative project […]
