ARCHIVE

ARCHIVE

Marketer of The Year in Sustainable Brand Marketing 2022: Siti Hajar Rizlan

With over 21 years of experience under her belt, Siti Hajar Rizlan, Chief Marketing Officer of Takaful Malaysia triumphantly won the Marketer of The Year in Sustainable Brand Marketing at the Malaysia CMO Award 2022. Brand marketer Siti has worked with the likes of Maybank, HSBC Bank, Kuwait Finance House, Prudential BSN Takaful Berhad, Etiqa, […]

Marketer of The Year in Customer Experience Marketing: Teh Wei Seong

Teh Wei Seong, the Director, Analytics and Customer Experience of Prudential Assurance Malaysia Berhad (PAMB) bagged the second Gold in the Marketer of The Year in Customer Experience Marketing category at the Malaysian CMO Award 2022. Director of Analytics and Customer Experience at Prudential Assurance Malaysia Berhad (PAMB) beginning August 2019, Wei Seong Teh is […]

The Science of Insights – Unlocking Consumer Behaviour Post Pandemic

It’s no secret that the COVID-19 virus left a lasting imprint globally. We’ve witnessed the world go through some major changes and in most cases, these changes seem permanent. iWISERS, one of the leading social and data analytics experts in APAC, has found some rather riveting insights on this, particularly, the changes in consumer behaviour […]

Year in Search 2022: Malaysia

365 days. Billions of searches. And three consumer trends that will shape your life and year ahead. The Year in Search 2022 report uncovers what lies beneath our collective consciousness and how it moves us all to act. From understanding our place in the world to redefining value and looking for joy, we’re turning to […]

Marketer of the Year in B2B Marketing 2022: Eric WY Wong

For years, the Malaysian CMO Awards has been at the forefront of MARKETING Magazine’s efforts to recognise and honour the country’s most outstanding marketing professionals. Since 2020, Prudential Assurance Malaysia Berhad has won an astounding total of 13 accolades, thanks to the efforts of Eric WY Wong, the company’s Chief Marketing & Partnerships Distribution Officer. […]

CMO of the Year: Abdul Sani

Abdul Sani Abdul Murad, Group Chief Marketing Office of RHB Banking Group, bagged the highly lusted after Marketer of the Year Award at the Malaysian CMO Awards 2022. This seems (almost) expected after we watched him win the Gold award for ‘Best Marketer in Influencer Marketing’ for the fourth consecutive time at the last Malaysian […]

Rebranding exercises cost govt RM62.7mil

The government spent RM62 million rebranding Keluarga Malaysia, the Dewan Rakyat was informed today. Datuk Armizan Mohd Ali, Minister of the Prime Minister’s Department (Sabah, Sarawak Affairs and Special Functions), replied in writing that Keluarga Malaysia’s rebranding cost RM62,093,139.05, Malaysia Madani RM489,216, and Kerajaan Prihatin RM181,752.20. As of Jan 30, the current and previous governments […]

Ogilvy MY restructures, Nizwani Shahar vacates CEO role

Ogilvy Malaysia is restructuring under an united leadership in order to become more cost-effective. As a result of the reorganisation, the position of Ogilvy Malaysia CEO will be eliminated, and Nizwani Shahar will no longer serve as CEO of the Malaysian market. She has held the position for around three years and is a well-known figure […]

Didi Pirinyuang resigns from ECD role at Ensemble Worldwide MY

Didi Pirinyuang is resigning from her position as executive creative director at Ensemble global Malaysia. Pirinyuang was a founding member of both Ensemble and UM Studios. She has been with the organisation since 2017. Prior to joining GOVT, Pirinyuang served from 2010 to 2014 as senior copywriter and creative group head. When the team was […]