How to grow your OOH business in 2023 and beyond
By Veronica Ong, Sales Director Broadsign SEA 2023 will be a significant year for out-of-home advertising (OOH). This year we will see life seemingly going back to normal. People are out and about and international travel, including China, has fully resumed. In the second half of 2022, we saw advertisers showing a renewed interest in […]
Leading Thai underwear brand Sabina & VMLY&R fight breast cancer by bringing world’s first Breast Cancer Simulator Pad to market
Global brand experience agency, VMLY&R and leading Thai underwear brand, Sabina, are fighting breast cancer with the creation of a revolutionary Breast Cancer Simulator Pad, which turns any bra into a breast cancer detecting simulator. Breast cancer is the most common female cancer and the leading cause of cancer mortality among women in Thailand and […]
Sustainable Brand Marketing Honourable Mention: Eddy Dorairajah
At the 2022 Malaysian CMO Awards, Eddy Dorairajah, Vice President & Consumer Marketing Head of CIMB Bank Berhad, received an honourable mention for his work in the Sustainable Brand Marketing category. During his tenure at creative agencies such as Ogilvy & Leo Burnett, Eddy proved to be a passionate and seasoned marketer with over 25 […]
Marketer of The Year in Retail & Promotions Marketing: Chan May Ling
Tenacious, bold, and also the winner of the Gold in Marketer of The Year in Retail & Promotions Marketing, May Ling Chan, Chief Marketing Officer, KFC! In her own right, May Ling is an unstoppable force due to her many exceptional traits. Experienced marketer with over ten years at the executive level and a track […]
Old is Gold
Former No. 1 AMC Agency Veterans Hold 30th Reunion. More than 70 management and staff members of Malaysia’s former largest and most award-winning agency – AMC – got together this past Thursday night for their 30th reunion. The reunion was again held at a McDonald’s, the family restaurant group AMC helped launch for its first […]
Marketer of the Year in Loyalty & Engagement Marketing: Danny Hoh
Danny Hoh, Customer Director (and Sustainability Champion) of Watson’s Personal Care Stores Sdn Bhd., is an innovative, disruptive, and hands-on professional with a track record of success in the highly competitive consumer marketing sector making him an apt winner of the Gold in both the Marketer of the Year in Loyalty & Engagement Marketing and […]
Marketer of The Year in Customer Experience Marketing: Manpreet Singh
With the year that has gone by, I’m sure you as customers agree when we announce, “Unsurprisingly, Manpreet Singh, Senior Managing Director, Head Group Customer Experience Management, CIMB Group, won the coveted Marketer of The Year in Customer Experience Marketing award at the Malaysian CMO Award 2022.” Manpreet has extensive experience in the field of […]
Marketer of the Year in SME Marketing: Gigi Lee
Gigi Lee, Head, Group Business Banking Marketing & Customer Insights, Group Marketing of RHB Banking Group, took home the exclusive Gold in the Marketer of the Year in SME Marketing category at the Malaysian CMO Awards 2022. Gigi’s impressive resume kickstarted with the worldwide research firm Synovate, where she conducted surveys and interviewed experts. There, […]
What will a budget of RM62 million get you?
BY THE MALKETEER This week, the Dewan Rakyat was told that a whopping RM62.09mil was spent by former Prime Minister Datuk Seri Ismail Sabri Yaakob in the rebranding of his Keluarga Malaysia government which lasted from August 2021 to November 2022. It was officially reported earlier to have cost only RM5 million. I went ballistic […]
MARKETING Weekender – Issue 361
Read issue 361 now! WEB: http://hams.top/361 PDF: http://hams.top/361s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
