ARCHIVE

ARCHIVE

Corrupt to the Core

BY THE MALKETEER In Malaysia, the circus comes to town early in the year with the release of the Auditor-General’s Annual Report and the horrendous revelations of leakages, irregular payments and wastages. These are no longer a one-off issue of non-compliance but an annual event that breaks record over the previous year. The latest National […]

Memo to Company Staff

Hi all, Over the next three years, the future of digital media will be defined by two major trends: creators, and AI. We will help shape these trends to create massive value for our audience, our employees, and our shareholders. Working together, we will: Build the premier platform for creative people to do their most […]

How a Super Bowl ad is made, with Squarespace’s VP of creative

Squarespace is no stranger to the spectacle of the Super Bowl. This year, the American website hosting-turned all-in-one platform launched its ninth Super Bowl campaign with ​​‘The Singularity’ starring actor Adam Driver. The in-game spot, directed by award-winning filmmaker Aoife McArdle, has Driver playing multiple versions of himself, struck by the idea that Squarespace is a […]

Top 3 reasons why careers in B2B Digital Marketing are trending

By Yong Siew Mee (Managing Director and Chief People Officer of 2X) The pandemic has shown certain industries and jobs are far more vulnerable than others, and many businesses had to transform quickly, while talent that were affected had to pick up digital skills and start again in a different industry. As a result, interest […]

MCMC to open investigation paper on Awesome TV

The Malaysian Communications and Multimedia Commission (MCMC) is opening an investigation paper on local television channel Awesome TV over its news report which claimed that the number of civil servants will be reduced. In a statement issued today, MCMC said the investigation will be carried out under Section 206 of the Communications and Multimedia Act […]

Best Marketer in Sustainable Brand Marketing: Noreen Sabrina

As many anticipated (and rightly so), Noreen Sabrina Mohd Noor, Group Head and Corporate Communications & Branding Head of EDOTCO Group, won the Marketer of the Year in Sustainable Brand Marketing at the Malaysian CMO Award 2022. Along with the coveted Gold award, Noreen also received a special mention in the Best Marketer in Sustainable Brand […]

Marketer of The Year in Retail & Promotions Marketing: Linda Hassan

Having reestablished Domino’s Pizza as the Pizza Delivery Expert in the industry by rebuilding brand Top-of-Mind (TOM), Linda Hassan, Group Chief Marketing Office of Domino’s Pizza, has rightly earned the title of Marketer of The Year in Retail & Promotions Marketing at the Malaysia CMO Awards 2022. Strategically leading Domino’s in Malaysia, Singapore, and Cambodia, […]

Media Prima Posts Second Consecutive 12-Month Profit

Media Prima Berhad released its results for the 12 months ended 31 December 2022, recording RM997.9 million in revenue and its second consecutive 12 months profit after tax (“PAT”) of RM53.9 million, reflecting a 4% increase against the period ended 31 December 2021.  The Group is seeing better advertising revenue from its businesses, posting RM748.9 […]