Art of Data Storytelling: what you missed from master storyteller Dheeraj Raina today.
As an advertising professional, I always seek opportunities to enhance my skills and knowledge in the industry. This course, led by Dheeraj Raina, a highly experienced marketing executive, promised to be a game-changer for my career. When I walked into the conference room where Dheeraj Raina’s workshop was to be held, I was greeted with […]
Kamil Othman back at Finas as chairman
Kamil Othman has returned to the National Film Development Corporation (Finas) as its new chairman. The former Finas CEO replaces Zurainah Musa, who was reported to have said that her tenure had been shortened by the communications and digital ministry in December. Kamil had also served as an adviser to the communications and multimedia ministry […]
Reset, Return, Regain.
Editor Notes from MARKETING Weekender – Issue 362 The new Budget 2023 is an expansionary budget. It reveals a better-than-expected economic recovery last year with GDP growth of 8.7%, which exceeds estimates. The bumper revenue also allows the government to lower the deficit to 5.6%, outpacing the original target of 6% for last year. In […]
How would you like your advertising done?
We are not talking about grilling steaks here. Even though the metaphor is not lost on Darren Yuen, the CEO of Initiative Malaysia. He spent more than year as a grill man for a diner in the US, so he is more than medium rare on that score. Initiative is a full service global media […]
Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead. The major challenges facing people give businesses […]
Award Winning Duo Form DNA Creative Communications
A new player has made its debut in the Malaysian agency scene. DNA Creative Communications, a premier boutique agency, is the brainchild of a partnership established between the award-winning duo of Ashvin Anamalai and Dan Iskandar. Ashvin, who announced his departure last year from Be Strategic Sdn. Bhd., brings a wealth of experience to the […]
Prudential attempts to describe what is beyond words – a mother’s love for a child in the womb
‘Protection’, nobody thinks about it until something actually happens. So when a brief came in for us to position PRUMy Child Plus to protect moms and babies before they were even born, we were excited by the challenge. Because one thing we know, is that every parent would go to great lengths to provide and […]
Malaysian affiliate marketing firm to acquire complementary tech startups
Involve Asia, a Malaysian affiliate marketing platform, has raised over US$10 million in a funding round, according to a February 22 press release. As an affiliate marketing platform, Involve enables brands, affiliates, and influencers to grow their revenues through effective online partnerships. It also allows advertisers to measure, manage, and scale their marketing partnerships via […]
MARKETING Weekender – Issue 362
Read issue 362 now! WEB: http://hams.top/362 PDF: http://hams.top/362w You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save +60122052588 under the name HAM in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Gigple partners MDEC to grow Malaysia’s digital landscape
Gigple, Asia’s leading Marketing and Comms platform that connects people and businesses to the sharing economy, is proud to announce its selection as an official partner of Malaysian Digital Economy Corporation (MDEC). Through this strategic partnership, Gigple will be working closely with MDEC on their Sharing Economy Platform and eRezeki project. Fariza Sakina, Gigple’s Co-Founder, […]
