Experts’ Choice Awards TOP 10 CNY TVCs edition is back!
MARKETING Magazine’s Expert’s Choice Awards, CNY TVCs edition will start accepting submissions soon. With the Year of the Rabbit hopping its way in, we are super excited to see all the new CNY TVC’s to be submitted for this prestigious virtual award event. Over the years we have found that our coverage and polling of the Best CNY […]
Eight Tech Trends to Watch in 2023
Kyndryl, the world’s largest IT infrastructure services provider, reveals the most influential trends that will impact IT decision-making in 2023 and beyond. As technology evolves and complex business problems continue to emerge, IT professionals will face new challenges in the coming year. Some changes will fuel innovation, while others will spur debate around AI ethics. […]
The Art of Data Storytelling by Dheeraj Raina
The Art of Data Storytelling by Dheeraj Raina is a 1 day workshop that will be conducted on the 28th of February 2023 at Eastin Hotel Petaling Jaya. Dheeraj is no stranger to the industry. He’s a passionate marketing leader with an experience to run businesses in both established transformational and start- up environments. He […]
Why Meta/Facebook and Alphabet/Google Have Lost Digital Ad Dominance
By Jonathan Low Competition from Amazon, Apple, TikTok and Microsoft – and to a lesser extent, Spotify and Walmart – has been exacerbated by regulatory pressure. Google and Facebook have lost market share for five years but have lost their majority of digital advertising for the first time since 2014. JL Patrick McGee reports in […]
“We are the Experience Makers”
This article first appeared in MARKETING Weekender Issue 357 The journey of making an experience wholesome basically takes a lifetime and has its challenges. But when a client is willing to jump into that journey together with their chosen agencies, these experiences begin to take shape. Marking their journey in building some of Malaysia’s favourite […]
INNOCEAN Chief Creative Officer (CCO) Kim, Jung-A promoted to Vice President
INNOCEAN CEO, William Lee recently announced that Chief Creative Officer (CCO) Kim, Jung-A has been promoted to Vice President. Since entering the advertising industry in 1996, newly appointed Vice President Kim, Jung-A has been producing, responsible for, and managing brand campaigns for leading Korean companies such as Hyundai Motor Group, Hanwha Group, SKT, Shinsegae, KT, […]
