Bomoh Hujan visits USM
BY THE HAMMER Just after Christmas, my friend Adi Satria and I drove up to Universiti Sains Malaysia (USM) in Penang. I was invited to give a talk on “Introduction to Strategic Communication” to the School of Communication’s undergrads. The event also witnessed the launched on my book Rainmaker in its BM version, aptly […]
Wavemaker wins Danone’s Specialized Nutrition business
Wavemaker Malaysia has won the Danone pitch for its Specialized Nutrition business in Malaysia. This win is another chapter in the Wavemaker-Danone story which started with the agency scooping Danone’s global media account last year after a competitive review. Danone’s Marketing Director for Malaysia & Singapore, Yee Pek Kuan announced, “Wavemaker Malaysia stood out in […]
Daily circulation numbers of SPH Media titles found to have been inflated
Daily circulation numbers of SPH Media titles were found to have been inflated by between 85,000 and 95,000, or about 10 to 12 per cent of the reported daily average circulation, according to a report by The Straits Times. There were instances where copies were printed, counted for circulation and then destroyed, as well as […]
Netcore Cloud goes for a strategic rebrand
Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today unveiled the revamping of its brand identity after over two decades of its successful journey in MarTech. The new visual identity stems from Netcore’s core philosophy of empowering brands around the world to build enduring relationships with customers. Resonating […]
MARKETING Weekender – Issue 358
Read issue 358 now! WEB: http://hams.top/358 PDF: http://hams.top/358s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Campaign of the Year – for the fifth time!
At the recent 14th Malaysia Public Relations Awards 2022, Perspective Strategies took home the Campaign of the Year Award for its work with Durex on the #COMETOGETHER Campaign. On top of that, the firm also took home 4 other awards, comprising two Gold Awards in the Public Affairs category for Durex Malaysia #COMETOGETHER Campaign and […]
MBCS collaborates with content creator Jenn Chia for a swishing Listerine Buzz this CNY
Mediabrands Content Studio, the media-fuelled creative content practice within the IPG Mediabrands network, has collaborated with well-known social media content creator Jenn Chia, to launch Listerine Malaysia’s new Chinese New Year (CNY) campaign. The #SwishAwaySuay campaign aims to swish away bad luck – ‘suay’, translating to bad luck in the Hokkien dialect – as it […]
Moving on from target audiences: the six principles of signals planning
By Dylan Mouratsing, Global Head of Data Strategy, mSix&Partners Agencies are meant to simplify the complex to both ensure strategic clarity and build the confidence necessary to de-risk marketing investment decisions. From a data perspective, there is a risk that simplification may lead to reliance on out-of-date data and imprecise targeting. It may also result […]
Here’s to the fighter cocks
This article first appeared in MARKETING Weekender Issue 357 By THE HAMMER Here’s to those who stand up for doing the right thing in our industry! To those who believe in the best way to woo the consumer, and make it happen through sheer perseverance and tenacity. To those who do not whine when their best […]
Personalise or Perish: How AI-led personalisation can be a powerful marketer’s tool for unmatched customer experience
This article first appeared in MARKETING Weekender Issue 357 By Pavan Sondur, Co-founder and CEO and Prashant Kumar, CTO, Unbxd Nobody wants to be just another face in the crowd. Brands want to stand out, individualise themselves and be one in a million. The ones that successfully crack this code can effectively amplify their sales manifold […]
