MBCS goes back to roots this CNY with Petronas
Ensemble Worldwide, the creative unit of Mediabrands Content Studio (MBCS), the media-fueled creative content practice within the IPG Mediabrands network, has released PETRONAS’ first festive film of the year in conjunction with the Chinese New Year festive season. The film, titled ‘Yǐ Hé Wéi Guì’ or ‘The Negotiation’, tells the tale of a community of […]
Httpool by Aleph Empowers Advertisers in Asia on Warner Music Group’s WMX Platform
Httpool by Aleph has expanded its sales partnership with WMX, Warner Music Group’s next generation artist services, media & creative content division. WMX connects artists with fans and puts brands one step ahead of culture. The exclusive sales partnership includes Hong Kong, Indonesia, India, Malaysia, and Taiwan. The Warner Music Group WMX platform focuses on […]
FCB SHOUT shows how to ‘Save The Drama’ this CNY with Pepsi
FCB SHOUT’s first outing for leading beverage manufacturer Etika, sees the agency delivering a cheeky campaign aimed at alleviating typical festive frustrations whilst boosting bottle sales during Chinese New Year. “Chinese New Year ads and films are always unnecessarily dramatic and filled with overused storytelling cliches. So, to bring a little entertainment and happiness to […]
TBWA\MALAYSIA doubles down on creative-led disruption with new Creative Chief
TBWA\Malaysia has appointed Yee Wai Khuen as its new chief creative officer, further deepening its commitment to delivering total brand experience solutions to its clients. Effective 1 April 2023, Yee will be entrusted with redefining the creative department’s role in crafting disruptive solutions for the agency’s portfolio of brands, and driving the global vision for […]
Malaysia Outlook 2023 by Ipsos
The findings from the “Malaysia Outlook for 2023” study reveals:- Although two thirds of Malaysians expect a better year in 2023 than the last year, the expectations are not matching the optimism ahead of 2022, one year ago. The same trend is present both among Asian peers and in the West. The majority of both […]
Deep-diving into the impact of gamification on user engagement
By Chris Higgins, Senior VP – Marketing at Netcore Cloud We all know the experience of downloading an app, failing to see the value in it, and quickly deleting it. We also know those apps that lie unused for months on our phones – we don’t want to delete it, but never seem to get […]
How will ChatGPT affect your job if you work in Advertising and Marketing?
Recently, there’s been a lot of excitement about ChatGPT – the public preview release of OpenAI’s chatbot powered by the GPT3 language model. There’s no better way to get people interested in – and perhaps worrying about – artificial intelligence (AI) than showing it in action. And ChatGPT certainly acts as a powerful demonstration of what AI […]
Marketing Madness happening this February 10th
With data overloading our minds and measurement metrics the new mantra for successful and accountable marketing, we are now in a tailspin of new ways of doing things. Even these ways change by the day. The charged up ecosystem, where budgets get lower, channels keep increasing, and targets get unrealistic, it is easy not to […]
The SHOUT Group inspires travellers to discover their own world at Resorts World Genting
When you think of Resorts World Genting, chances are, you would remember it fondly for just its cool highland weather, thrilling theme parks, majestic hotels and most of all, its unique gaming offerings. Though that feels like a rather extensive list, there’s a preconceived notion that that’s all the resort has to offer and these […]
Avanade recognised as a Top Employer 2023 in Malaysia and Singapore
Avanade, the leading Microsoft solutions provider, has been recognised as a 2023 Top Employer in two countries – Malaysia and Singapore – by the Top Employers Institute. The Top Employers Institute Programme certifies organisations based on the participation and results of their Human Resources (HR) Best Practices Survey. The survey, which covers six HR domains […]
