EssenceMediacom launches as the breakthrough agency in 120 offices globally
EssenceMediacom – GroupM’s newest and largest agency – formally launches today with an ambition to deliver marketing breakthroughs for their clients. Disrupting the old models across media, creativity, innovation, and analytics, the agency has been built to find a new opportunities for brands and deliver truly integrated media solutions. Comprised of 10,000 people across 120 […]
Sime Darby Property Wins Putra Marketing Award
The Sime Darby Property Marketing Team was presented with two awards, including the coveted Putra Marketer of the Year award, in 2022. The Putra Brand Awards, organised by the Association of Accredited Advertising Agents (4As) Malaysia, celebrated its 13th edition by presenting 147 awards in 24 categories to 141 of Malaysians’ favourite brands. Over 25,000 […]
Microsoft, GitHub, and OpenAI ask court to throw out AI copyright lawsuit
Microsoft, GitHub, and OpenAI want the court to dismiss a proposed class action complaint that accuses the companies of scraping licensed code to build GitHub’s AI-powered Copilot tool. In a pair of filings submitted to a San Francisco federal court on Thursday, the Microsoft-owned GitHub and OpenAI say the claims outlined in the suit don’t hold up. […]
Jamshed opens Malaysian CMO Conference with AI
The Malaysian CMO Conference 2023 is happening on the 10th of February 2023 at Sime Darby Convention Centre and kicking off the conference, Jamshed Wadia will be giving the keynote address. Jamshed, who is the Vice Chair of Digital (Asia) for Edelman, will be addressing the “Year of AI” and will delve into the topic […]
Broadsign Hires Veronica Ong to Lead Sales in Southeast Asia
Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today announced the addition of Veronica Ong to its team as Sales Director, Southeast Asia (SEA). Joining Broadsign from JCDecaux Singapore, Ong brings a wealth of OOH knowledge and sales experience that will help the […]
DIA Brand welcomes John Dorai on board the team as Creative Director
John is an award- winning creative professional with more than 25 years of experience in international agencies – Y&R, FCB, JWT, Saatchi & Saatchi, Ogilvy, Hakuhodo, ADK Global and most recently, Accenture Song as Creative Head. Speaking on this strategic hire, Sutapa Bhattacharya, Managing Director, DIA Brand said that John brings with him a rare […]
Digital 2023 shows that people globally are becoming more discerning in their internet use
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023, their latest annual report on social media and digital trends worldwide. Digital 2023 shows that the typical internet user globally has reduced their average daily internet use by 20 minutes over the past twelve […]
Flower Chimp’s love-struck Valentine’s Day campaign with Netcore attains 202% uplift in revenue
By Amol Kale, Head of Marketing at Limitless Technology When words simply can’t seem to encapsulate the essence of emotion – the poetry of petals remains your best bet! Don’t discount these beauties as just another pretty face though – flowers have been around for centuries, and even today, they continue to be a timeless […]
Life insurance firm DeadHappy defends Harold Shipman advert
A life insurance firm has defended using serial killer Harold Shipman in an advert after it was labelled “beyond despicable” by other industry leaders. DeadHappy used the image to promote its services with the tagline: “Life Insurance. Because you never know who your doctor might be.” The Leicester-based firm said it wanted to “make people […]
OpenAI and Microsoft confirmed to continue partnership
Microsoft revealed its decision to enter another multibillion-dollar investment with OpenAI recently. According to the tech giant, the continued collaboration will help accelerate progress in AI, allowing the two entities to commercialise advanced tech. Satya Nadella published a blog post to discuss the deal. “We formed our partnership with OpenAI around a shared ambition to […]
