Meta accused of winning big from struggling media organisations
It opposes a new rule that would give media organisations more negotiating power when setting prices for Facebook-shared content. According to Meta, their platform actually boosts traffic to failing news organisations. Publishers post their content to Facebook because, according to the article, “it benefits their bottom line.” Media companies contend that news stories published on […]
Young Ones steal the action at Young Spikes
Last Saturday, Taylor’s University Lakeside campus hosted 30 teams from agencies and brands at the Young Spikes Malaysia competition. Teams of two competed in their chosen categories: Digital, Media, Integrated, PR and Young Marketers. Racing against the clock, they submitted their entries prior to the physical presentations on December 3. Each category had a real working […]
OREO Partners BLACKPINK for the Blockbuster Collaboration of 2023
OREO, by Mondelēz International, is teaming up with South Korean mega girl group BLACKPINK for a ground-breaking OREO x BLACKPINK collaboration. Fans of the iconic Oreo sandwich cookie and fans of BLACKPINK (BLINKs) can look forward to bespoke products and a slate of activities and engagements across platforms in Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, […]
5 charts portraying the OOH Ad Spending
MediaPost and the Standard Media Index’s US Ad Market Tracker recorded a decline in the US ad market for five months in a row. Post-pandemic normalization to transportation has resulted in the expanding of out-of-home (OOH) ad spend. The information you need about this particular period for traditional, digital, and programmatic OOH advertising is provided […]
Graham Drew is first Malaysia Jury President at Spikes Asia!
Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has revealed today its 2023 Jury line-up. The 110 industry experts from across APAC include global brands such as TikTok and Reckitt for the first time. Cambodia is also represented on the juries for the first time. Juries will return to in-person […]
Muma Malaysia Strikes Golden Kancil At Inaugural Kancil Awards Appearance
Independent agency Muma Malaysia emerged victorious at the PETRONAS Kancil Awards 2022, when it was awarded the prestigious Golden Kancil for their Libresse “V-Kebaya” submission. Established only four years ago, it was Muma’s debut at the Kancil Awards and they certainly made an impression with their haul of six gold, three silver, two bronze and three […]
Krishen Jit Fund Awards 6 Grants To Exceptional Malaysians
Astro in collaboration with Creador Foundation and Five Arts Centre has awarded six grants to creative Malaysians worth a total of RM57,000, ranging from RM5,000 to RM15,000 through the Krishen Jit Fund. This year, there were a total of 62 applications and the grants were presented to six extraordinary grantees, who are Taha Long, Deepak […]
Controversial or not, the World Cup in Qatar is a magnet for brands
By Mark Tungate Controversy around the staging of the World Cup in Qatar has been widely reported in the West. Not so much in the Middle East, where fans, advertisers and the hospitality industry have been rubbing their hands in anticipation. “In the UAE the World Cup is being seen as the next step after […]
Twitter to woo back Marketers by Providing Generous Incentives
According to an email issued on Thursday to ad agencies, Twitter Inc. is providing incentives to advertisers to raise their spending on the platform in a bid to revive its business after Elon Musk’s takeover caused many businesses to pull back. The Wall Street Journal reported that, Twitter offered advertisers incentives as generous as matching […]
What is the true size of Digital Advertising in Malaysia?
By Vadivel Rajhamanickam Padmanabhan (Padi) The digital advertising size in Malaysia is estimated to be in the range of RM 2.3 Bn to as high as RM 6.2 Bn, depending on which Report you choose to trust. The spread is too large and calls for pertinent questions to the industry. While different listed companies use […]
