AirAsia victim of possible cyberattack with data of 5 million people at risk
Ongoing investigation is being held into the five million passenger and employee data leak at AirAsia revealed a hack on the company’s server infrastructure on November 12 as a result of unauthorised access. It is evident where the hacker collective Daixin Team compromised the personal data of passengers and employees of the low-cost airline, was […]
Malaysia’s audience measurement conundrum (Part-1)
There had been heavy discussions and indications that MCMC is going to fund a Television Audience Measurement system in Malaysia, a very rare instance for a Government, Regulatory Body to get involved. Instead of handing over all the levers to a Government/Regulatory Body, which has its own demerits, the industry can seize this opportunity to […]
Listen to CEOs share at CMO Awards judging
This year’s Malaysian CMO Awards judging was recently concluded at the Sime Darby Convention Centre, KL. Nominations from several categories were received and it was indeed a tough decision for the judges to rank. MARKETING Magazine had the chance to interview this amazing judges after the judging session on their overall opinion of the judging […]
MARKETING Weekender – Issue 355
Read issue 355 now! WEB: http://hams.top/355 PDF: http://hams.top/355s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Malaysia emerges top five for Agoda Gold Circle Awards
Digital Travel Platform, Agoda, has today announced the winners of its coveted 14th annual Agoda Gold Circle Awards (GCA) with Malaysia emerging in the top five winning countries. With travel markets opening up to international travel worldwide, this year’s Gold Circle Awards have been presented to more than 2000 properties in 41 markets. Every year, […]
Guide on using Instagram as a platform to advertise your business
Nowadays, whether it is a food business or even a clothing store you can only expect a crowd at these outlets the minute it goes trending or viral. With just a picture or a video of the product, without actually knowing the experience people still blindly follow it. This is the reality of the fast-paced […]
Clear Teams launching its first Commemorative Football NFT
As part of its mission to inspire people to keep a clear head and have the confidence to be their best selves in the face of life’s greatest challenges, Clear has teamed up with global football content and media business, Footballco, and Mindshare to capture history-making moments at the world’s most watched football events. Football […]
AirAsia Counts Down Biggest Ever Free Seats Sale with Dynamic DOOH
On 7th November 2022, AirAsia launched its biggest ever ‘Mega Sale’. A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21 year anniversary. The seven day sale was supported by a dynamic Out-of-Home (OOH) campaign, which counted down each day of the sale […]
Malaysia ad spend to grow 9% in 2023
Media owners advertising revenues in Malaysia increased by +13% this year to reach MYR 6.0 billion ($1.5 billion). In 2023, total advertising revenues will reach MYR 6.6 billion ($1.6 billion), a +9% growth. The economy will grow by +5.4% on a real GDP basis, following 2021’s +3.1% growth. While this is lower than prior expectations, […]
Brewdog in hot water over five-a-day claim on their fruity beer ad
Recently, an advertisement by BrewDog was banned because it implied that BrewDog’s fruit-flavored beers were “one of your five-a-day”. According to government recommendations, people should consume five servings of fruit and vegetables each day to stay healthy. However, this does not include alcoholic beverages, even if they include a lot of fruit. When BrewDog sent […]
