Twitter: Most brands don’t want to pay for a verified account
The Capterra team wanted to know, so it surveyed 300 US marketing and advertising professionals in conjunction with the controversial $8 verification program’s relaunch today. They wanted to know what they thought about Elon’s paid verification programme, how they approach Twitter ads, the changes to verification status, and more. First off, 53% of firms think […]
How to work, play and dream with Astro
This piece was first published in MARKETING WEEKENDER Issue 355 Astro Universe Gala Night raises a toast to excellence in partnerships. Astro hosted a gala dinner with the industry recently after a long hiatus. Themed ‘Glitz and Glam’, the evening showcased the top award-winners in marketing effectiveness and partnerships while sharing the full video series […]
Holiday Season & Beyond: The Shift from ‘Acquisition Only’ to Retention & Loyalty
This piece was first published in MARKETING WEEKENDER Issue 355 By Rajesh Jain, Founder & MD of SaaS Leader, Netcore Cloud The holiday season presents a fabulous opportunity for retailers from all industries. But have you ever wondered: why focus on optimizing your sales for just that one day? Why not use the holiday season […]
Why is it important to keep your brand’s name safe?
In this current era, all players in the ad tech supply chain are becoming more concerned with brand safety. Brand safety is known as a term used in digital marketing to describe how successfully a brand is shielded from being connected to inappropriate or unsuitable content. In actuality, this means making sure that advertisements are […]
Moving Walls and jeki join forces to address global/local communication challenges
Global ad-tech solutions provider Moving Walls and Japanese OOH major jeki have inked the deal for a partnership that will see jeki screens light up across Japan as the country caters to an influx of inbound and outbound demand on a global scale. The partnership will build and strengthen a seamless system to meet a […]
FCB SHOUT Redefines Dedication to Service in RHB’S new brand Campaign
This year, RHB introduced Together We Progress 2024 (TWP24), its new 3-year corporate strategy which will drive the Bank’s ambition to become a leader in service excellence and validate RHB’s brand purpose of ‘Making Progress Happen for Everyone’. The TWP24 strategy highlights a strong customer-first culture and continues to enhance new customer-centric ideation through several […]
PETRONAS Kancil Awards 2022: Naga DDB Tribal is crowned Agency of the year again
The PETRONAS Kancil Awards 2022 has returned after a two-year hiatus and concluded on 2nd December with Naga DDB Tribal bagging the Agency of the Year title, walking away with a total tally of 2 golds, 10 silvers, 25 bronzes and 57 merits. Naga DDB Tribal CEO, Clarence Koh said, “We have focused our efforts […]
Facebook remains top channel for APAC social media marketing
Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it seems it is yet to […]
GOOOAL! GO Communications ‘GO’AL-scoring Team of the Year!
This piece was first published in MARKETING WEEKENDER Issue 355 The piercing screech of the referee’s whistle has been blown…Game On! Reflecting on the coach’s whiteboard over the years, it’s funny how things motion FULL CIRCLE… and no, we’re not talking about the spherical nature of a football per se. Rather, it was 15 years […]
DENTSU CREATIVE Embarks in Malaysia Towards a Brand-New Era of Modern Creativity
Following the launch of DENTSU CREATIVE at Cannes Lions in June 2022, DENTSU CREATIVE is launching in Malaysia with the brands DentsuMB, DentsuLHS & Isobar being sunsetted. DENTSU CREATIVE Malaysia will continue to be led by Kunal Roy, Chief Executive Officer for Creative Brands with the support of dentsu International’s Global Chief Creative Officer, Fred […]
