Nielsen Report: more than half of The Star’s readers are 15-39
The latest Nielsen Consumer & Media View 2021 readership report shows The Star averaged 4.64 million weekly readers for both its print newspaper and ePaper. Young readers aged 15-39 made up over 50% of The Star’s readers. The paper’s racial demographics were 51% Malay, 34% Chinese and 15% Indian and others. About 99.7% of readers […]
No Confidence vote goes to Elon Musk
A poll set up by Elon Musk has perhaps not gone the way he wants, with the majority voting in favour of his removal as CEO of Twitter. Following a considerable number of changes to try and improve Twitter after buying it, Elon Musk bluntly asked its users whether or not he should be in control […]
The 8 tech trends for 2023
Joey Mak, Managing Director of Kyndryl Malaysia shares the eight technology trends that every business leader should know about. 1. Cyber resilience will overtake cybersecurity as top security concern With 88% of company boards now seeing cybersecurity more as a business risk than a technology risk, according to a Gartner survey. Cyber resilience will no […]
Media enlightenment at 3,000 feet above sea level
This piece was first published in MARKETING WEEKENDER Issue 356 BY THE HAMMER GroupM’s hyper-fuelled SourceCode event belied the serene setting it was nestled in an 18th Century French-inspired seven-star abode. The perfect bouncing board for a hotbed of opinions which threatened my sanity in the hills at The Chateau Spa & Wellness Resort. 188 […]
More on Malaysia’s Audience Measurement Conundrum
The first part was published here where it discussed funding related issues and high-level strategic directions and opportunities. Below is a highly relevant slide from the UK, highlighting measurement cost benchmarks for various medium in 2017. While it sounds dated and five years old, the industry practitioners will be fully aware that these ratios will […]
From the streets to the stage
This piece was first published in MARKETING WEEKENDER Issue 356 One naughty boy is doing brands a lot of good! BY THE HAMMER When Stanley showed up on the first day of his first job as a Management Trainee, they made him push a trolley on the streets to sell products! I tell people shamelessly […]
MARKETING Weekender – Issue 356
Read issue 356 now! WEB: http://hams.top/356 PDF: http://hams.top/356s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Epic Wins for BBDO in Asia and Menap at the Epica this year focusing on Impact first
At the recently concluded Epica, IMPACT BBDO, BBDO India and BBDO Bangkok brought home gold and silver awards with works focused on impact, led by three creatives who are pioneering the field. In contrast to other design and advertising awards, the Epica Awards are judged by the industry’s press, composed of 35 editors and senior […]
JobStreet by Seek lights up Kuala Lumpur’s Skyline to mark 25th Anniversary
In an eye-catching marketing campaign to celebrate its 25th birthday, JobStreet Malaysia has lit up the majestic TS Law tower in Kuala Lumpur. Strategically located on the border of the integrated lifestyle hub, Tun Razak Exchange (TRX), and positioned between Bukit Bintang and TRX Kuala Lumpur (main pic above), the building has been a sight […]
Young Spikes Malaysia 2022 winners celebrated
The Young Spikes Malaysia 2022 Awards was held at Taylor’s University Lakeside campus on the 15th of December 2022. All 30 teams, their supporters as well as sponsors and partners were in attendance to celebrate. All guests were treated to refreshments courtesy of our partners, Domino’s and ETIKA. Young Spikes Malaysia Organising Chairman Harmandar Singh and […]
