MARKETING Weekender – Issue 357
Read issue 357 now! WEB: http://hams.top/357 PDF: http://hams.top/357s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Reasons behind the prominence of influencer marketing and the future challenges of such success
By Dr. Nan Jiang and Associate Professor Dr. Jason James Turner Influencer marketing has developed into a popular and effective advertising strategy in a social media context, reaching a growth of $16.4 billion in 2022 and a return on investment (ROI) 11 times more than traditional mass-media based advertising. In a Malaysian context, influencer marketing […]
How She Speaks Power is nurturing female leaders and entrepreneurs
Naga DDB Tribal stages the second event under their newly launched female-only networking platform – She Speaks Power: The initiative was originally set up to empower women from different backgrounds and industries to connect, network and leverage on the power of mentorship. The mixer was positioned like a speed dating session for female mentors and […]
Ganesh ‘wows’ at SourceCode 2022 summit by GroupM
Ganesh Kumar Bangah makes waves wherever he goes. For the uninitiated, Ganesh is widely regarded as one of Malaysia’s greatest serial entrepreneurs and a visionary technology industry leader. It’s not surprising then that Ganesh was seen by participants at the recent and highly successful SourceCode 2022 summit as the ‘Crowd Favourite’. The event was organised […]
Top 10 breaking news for 2022
Curating daily breaking news is one of the expertise of the team at MARKETING Magazine. Enticing readers with our fresh daily news, some news articles stand out even more than others. As we come to the end of the year, we present the Top 10 breaking news on MARKETING Magazine for the year 2022: Malaysia […]
Luxury tenancies fully taken up at The Exchange TRX
The Exchange TRX, the lifestyle precinct of the Tun Razak Exchange, is set to become the social heart of Kuala Lumpur bringing experiential retail and entertainment to life when it debuts in Q4 2023. Conceived as “a lifestyle precinct in the park”, The Exchange TRX will include more than 400 experience stores spanning only four […]
Goodday Milk extends Kid-preneur Programme submission date due to overwhelming responses
In conjunction with World Children’s Day, Goodday Milk recently launched Goodday KidSTART, Malaysia’s largest-ever kid-preneur programme aimed at catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14. The programme takes place following Goodday Milk’s 2021 Goodday Milk “Happee PPE Campaign”, which saw kids all over Malaysia design joyful new […]
MyUndi tops in MY
History was made when the whole Rakyat went out and exercised their rights by casting their votes for the 15th General Elections. Since the announcement of the GE to the voting results, Malaysians have been sticking closely with MyUndi to keep track of the latest happenings. MyUndi, which was introduced by REV Media Group in […]
Click to Open – Unraveling Email 2.0, the secret power behind customer success in E-commerce
By Chaitanya Chinta, Global Head – Email Business, Netcore Cloud Today, successful email campaigns are built on relatable and personalised content, backed by strategic and intelligent data regarding buying and browsing habits. More marketers are adopting AI to master the email channel and create tailored experiences for their customers through their email marketing programs which […]
A Malaysian Unicorn Gets a Facelift, Marching Towards Global Top 5 Aspiration
This piece was first published in MARKETING WEEKENDER Issue 356 No, we’re not talking about the online used-car trading company. Many aren’t aware that Malaysia has three Unicornstatus companies, and one of them is EDOTCO Group, the world’s sixth largest telecommunications infrastructure services company. With a presence in nine countries, from Pakistan in the West […]
