Moving Forward with Print
This piece was first Published in MARKETING MAGAZINE Issue 350 BY LINCOLN YAP Alex Yeow is the new Group CEO of Star Media Group (SMG) having taken over since March of 2021, just when the Covid-19 pandemic was beginning to exert its distressing influence on all and sundry – people, the government and businesses – […]
Tony Fernandes is no longer the Group Chief Executive Officer at AirAsia X
Tan Sri Tony Fernandes known as the acting group chief executive officer at AirAsia X Bhd (AAX) has recently announced his resignation, only after four months in this post. This decision is to be carried out with immediate effect. According to the comment given by the airline, Tony’s resignation was “due to other commitments” and […]
Will BN’s win in GE15 validate the death of digital as a persuasion platform?
This piece was first Published in MARKETING WEEKENDER Issue 350 BY THE HAMMER This question has been bugging me for more than a week now. Will BN’s win mean the destruction of myths like “only the young are digital,” digital advertising is “authentic and meaningful”, more importantly “consumers trust digital messaging”? Marketers are keenly watching […]
