This voice activated tap gives free beer when you say ‘Carlsberg’
Cas bok…uh…Cao bao…no…Cars ber… Turns out Carlsberg isn’t the easiest name to pronounce. Not ideal if you’re trying to break through in the market of Vietnam. That’s why the Danish beer brand decided to have fun with it and reintroduce themselves to the country with a phonetic spelling. Say hello to /Car-z-berg/. Carlsberg is one […]
SAH Malaysia! Showcases the Most Viral Mi MAGGI Creations
Mi MAGGI celebrated 51 years of history with Malaysians through its annual MAGGI SAH Malaysia!, campaign, which was organised in conjunction with Malaysia’s 65th Independence Day as well as the 59th Malaysia Day recently. The campaign reached its culmination via a Grand Finale and on ground fiesta celebration as MAGGI‘s biggest event of the year, held today […]
After a long hiatus, Maxis finally announces a Malaysian Chief Executive Officer
Maxis announced the appointment of Goh Seow Eng as its Chief Executive Officer (CEO) with effect from 1st of December 2022 who will report to the Chairman and the Board. He joined Maxis as CEO-Designate on 1st of November 2022 before he officially takes over from Gokhan Ogut, Maxis’ current CEO, who will complete his […]
Twitter to charge US$8 monthly charge for verified Twitter accounts causes dissatisfaction among users
Twitter will charge US$8 (RM38) per month to verify users’ accounts as mentioned yesterday by Elon Musk, new Twitter Head. Reason being, is to tackle the issues that may arise when it comes to arguing the plan bots and trolls as well as generating a new source of income for the business. “Power to the […]
Read how the young ones can surprise us.
BY THE HAMMER To help our Young Spikes Call for Entries campaign, we phoned some young players in our industry and asked them last weekend what would be their first-person one-sentence headlines if they were allowed to create the campaign for us. Their names have been left out on purpose, but they’ll be glad I […]
The new chief creative officer at Wunderman Thompson Benelux is on a mission to mix things up
By Mark Tungate “I wasn’t only determined to work in advertising,” says Sandra Bold, “I wanted to be a big name in advertising.” Having just taken on a new role as CCO of Wunderman Thompson Benelux – after almost four years at Publicis Italy, most recently as global creative director – she’s well on her […]
Placement ads or news broadcasts?
‘To Be or Not to Be’, the opening line of a soliloquy by Prince Hamlet in the Shakespearen play Hamlet considers such vicissitudes as suicide and death. In Marketing Election Watch we are considering when does the seemingly perfectly normal broadcast of a news event turn into ‘spot’ advertising – which given the reach of […]
The Emergence of Conversational Commerce
“Conversational commerce” is known to be a type of commerce that involves brands communicating directly with customers via text or voice in real time. Real-time communication has never been more crucial to a brand’s ability to satisfy customers, so conversational commerce is indeed vital for today’s businesses. Brands need to respond quickly when customers have […]
Lesson from the trails: 11 ways to be a gnarlier creative
This piece was Published in MARKETING WEEKENDER Issue 350 BY WOEI HERN CHAN Executive Creative Director, Malaysia & SEA, VMLY& R COMMERCE I read an awesome post by Marc Randolph about how mountain biking and entrepreneurship have a lot in common. Incidentally I was on a bike. In the middle of Angkor Wat. Riding in […]
Adman who helped Nike climb to fame passed away peacefully at home
By Mark Tungate Dan Wieden in 2014. Photo: Sam Beebe (Creative Commons) Is there a more timeless or pithy tagline in the whole of advertising history? There may be a few other contenders, but “Just do it” is up there with the all-time greatest. Dan Wieden, who has left us at the age of 77, […]
