Why sound design is crucial to great content
By Mark Tungate Sound is an integral piece in the puzzle of filmmaking. My first introduction to a “professional” sound experience was at the legendary VFX innovator Doug Trumbull’s studio. Doug was all about creating an experience for the audience. While sitting there, I noticed something under my seat and asked him: “What is that thing?” […]
Malaysian CMO Awards Is Back!
Marketing Magazine Asia is once again trailblazing a path of excellence with the latest instalment of the Malaysian CMO Awards 2022 It’s time to recognise brave and brilliant marketers and reward the best in the business of marketing. An eminent panel of industry leaders will decide on the winners: all criteria based on results. Business […]
Random Instagram users suspended after app blackout
Over the week, Elon Musk took over Twitter. Instagram was down on Monday morning. Meta’s photo-sharing platform might be no stranger to outages, but this incident was different. After coming back online on Monday, it mysteriously suspended several accounts. Some users have also complained of a purge in organic followers, a spike in bot followers, changed passwords, and that […]
The Future of E-Commerce with Malaysian Influencers
Shopee Malaysia hosted the Future of E-Commerce with Malaysian Influencers, a virtual forum discussing the relatability of influencer community online. The panel featured four keynote speakers: Hanita Sayuti (Shopee Bintang Seller), Nikki Wong (Shopee Livestream Influencer), Syazwani Md Saad (Shopee Affiliate), and Mr Kenneth Soh (Head of Marketing Campaigns at Shopee Malaysia). Emphasising the power […]
Auto brands drive into a new era
By Mark Tungate It’s doubtful that today’s young drivers regard cars in the same way as their parents. Even if they’re not driving an electric or hybrid model, they’re aware of the automobile’s deleterious impact on our climate. Car ownership itself is declining, replaced by ride-sharing, leasing or simply more efficient public transport, as cities […]
Bee Yin leaves ADA after 3 years
Country Director for ADA Malaysia, Low Bee Yin, is leaving the company after almost 3 years. Bee Yin (picture) started as GM with ADA, an award-winning data and artificial intelligence company that designs and executes integrated digital, analytics, marketing, and eCommerce solutions. In her long career, she has helped manage brands in the FMCG, Telco […]
DoohClick enters the Malaysia market with Sanctuary Billboards
Sanctuary Billboards, one of the leading out of home (OOH) media owners in Kuala Lumpur, has appointed DoohClick as its chosen OOH ad management partner. The deal marks DoohClick’s entry into the Malaysia OOH media market following a year of expansion across Europe, South Africa and into the US. The partnership was secured by Giant […]
Young people carry buckets to cinema for free popcorn
Recently, a large cinema in Vietnam launched a promotion to give free popcorn to the audience on ticket purchases. There is no limit to the number of free popcorn, as long as customers bring any container to the cinema. The cinema also encourages customers to bring a variety of containers such as movie cups, corn […]
Advertising on TV: Flagging or Flourishing?
The past two decades have seen rapid transformations in the media landscape with the number of options available to advertisers increasing significantly. Many of these options offer excellent opportunities for brands to reach audiences with high levels of precision, customisation, and measurability. While this transformation is beneficial for many advertisers, TV can sometimes be perceived as […]
Perspective Strategies named biggest winner at Global Best Practice Awards
At the recent 11th Public Relations Global Network (PRGN) Global Best Practice Awards, Malaysian public relations (PR) agency Perspective Strategies was named the biggest winner – taking home four Gold Awards in the Advocacy & Awareness, B2C/Consumer Communications, B2B Communications and Communications to Gen-Z categories, and three Silver Awards in the Public Affairs, Influencer Campaigns […]
