Judging criteria for the Malaysian CMO Awards 2022
1. Business Results (30%) Marketing plays a critical role in driving the overall business success of any business. The rewarded candidates will have shown their influence and involvement in a positive business outcome – whether its share, revenue growth or profit. 2. Case Study Results (30%) We will assess Case Studies as submitted to see […]
Lao Gan Ma, globally-known and accepted condiment
Tao Huabi has addressed the famous saying in the south-western Chinese province of Guizhou: “Not three feet of flat land, not three days without rain, not a family with three silver coins.” She is known as the mastermind behind Lao Gan Ma Spicy Chilli Crisp, which is a hot, crunchy sauce of chopped chillies that […]
GrowthOps Asia appoints new Talent Acquisition Head
GrowthOps Asia welcomed Shakira Pathmarajah as its new Talent Acquisition Head, managing recruitment in GrowthOps for Malaysia, Singapore, Hong Kong, and the Philippines, as well as remote hiring in India. Shakira has more than a decade of experience in technology recruitment with a broad experience in digitised recruitment systems, such as SAP SuccessFactors, Workday, Hirevue, […]
X or XXX for GE 15?
This piece was first published in MARKETING MAGAZINE Issue 351 By THE HAMMER Is porn the game-changer in GE 15? Or the erection of campaign posters? You tell me. In 2014, stats by Pornhub revealed that Internet users in Kuala Terengganu spent an average of 12 minutes and 58 seconds (make that 13) looking at […]
Wunderman Thompson Reveals World’s most Inspiring Brands for 2022
Google, Apple, Samsung, and Amazon are the most inspiring brands in the world, according to Wunderman Thompson’s ‘Inspire Score: Top 100 2022’. Now in its third year, the Inspire Score is Wunderman Thompson’s proprietary diagnostic tool which measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their ability to […]
MARKETING Weekender – Issue 351
Read issue 351 now! WEB: http://hams.top/351 PDF: http://hams.top/351s You can also receive your very own free copy of MARKETING WEEKENDER every Friday. Save 0122052588 under the name Ham in your phone and WhatsApp the word “WANT”. Read what you have missed so far in previous Weekender issues.
Content: Who’s in Control? You are
As the content sphere grows ever larger with multiple creators pushing content through, there is a crucial need for more effective regulation. Merely relying on third-party controls over content is no longer a viable option, especially when anyone and everyone can become content creators in a digital realm where the fight for more clicks and […]
McCann Shanghai Launches Latest innocent Campaign
Modern consumers are very picky with their fruit, however, it’s rare to see people choose juice with the same degree of care. Given this, leading healthy drinks brand, innocent, wanted to start a conversation with consumers about quality-consciousness regarding their juice beverage choice, and encourage them to be more discerning, in an “innocent” way. As […]
AI dominates Turbocharge.Live 2022 Marketing Tech Conference
The recently concluded Supercharge Lab Turbocharge.Live 2022, Marketing Tech, Future Forward virtual conference brought together a full roster of marketing tech ecosystem players consisting of marketers, marketing techies as well as entrepreneur & tech enablers from Malaysia, Singapore, Indonesia, Thailand, Brunei Darussalam, the Philippines and India. Attendees were also recorded from Italy, the United Arab […]
Colgate’s latest campaign reveals the power of a smile in the face of adversity
Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched a new brand film for Colgate’s Smile Strong campaign that highlights the power of smile in the face of adversity. The film, which will run on cinema and digital from November to December tells the story of a bright young man Airliftz, who […]
